Behavioral Demographic Location Behavioral Demographic Location

hyper-targeting for B2C & B2B

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Location, Behavior, and Demographic Targeting

The multitude of granular targeting options allows agencies and brands to build comprehensive marketing full-funnel strategies that produces leads, sales, branding,
and engagement.

Programmatic Advertising Services

programmatic display advertising

Display

Target consumers with display ads based on consumer behavior, intent, keywords, and contextual.

native programmatic

Native

Matching the form and function of place ads show, native routinely drives a 6x higher response rate than display ads through the power of less intrusive, but highly targeted ads.

programmatic video pre-roll

Video

75% of video ads are programmatic and for good reason. Video is a powerful way to clearly communicate your value proposition in a way that rises above the barrage of ads that consumers see each day.

geofencing targeting with programmatic advertising

Geo-Fencing

Addressable geofencing allows you to target audiences using customer addresses or to target individuals that enter a specific store or location.

buy media on connected tv with programmatic buying

Connected TV

With a 90% match rate and single-day turnaround time, connected TV is an unprecedented way to target over 500 million connected devices in the United States.

programmatic audio and podcast advertising

Audio and Podcasts

With 214 million audio listeners expected to listen to digital streaming platforms this year, audio is a great way to advertise to your target audience.

event advertising with programmatic advertising targeting capabilities

Events & Tradeshows

Geofencing provides a unique opportunity to target attendees of events during and for up to 30 days after the event occurs. 

retargeting with programmatic advertising capabilities

Retargeting

Programmatic retargeting is an effective way to attract, market, and convert those consumers that did not convert on your website on the initial visit. Programmatic retargeting is way more effective than typical retargeting.

address level targeting options with programmatic advertising

Address Level Targeting

ATF has unique, accurate technology that allows you to target addresses with an efficiency that has not been available previously. Every residential and commercial property in the U.S.

Jessica Chase CEO of Above the Fold, Programmatic Advertising Agency

Jessica Chase

CO-FOUNDER & CEO

“Programmatic advertising and multi-touch attribution are my passions. The ad-tech environment is complex, and I enjoy helping advertisers understand and learn how to navigate that complexity.

I have many years of experience helping advertisers efficiently navigate the programmatic landscape and put their ad dollars in the best possible place to set them up for success across their entire marketing funnel.

Many advertisers waste ad dollars on targeting the wrong users, those who aren’t in their demographic or who don’t fit their personas. I enjoy helping advertisers get more targeted with their advertising and improve efficiency with their ad spend.”

Josh Aston co-founder and advisor of  Above the Fold Programmatic Advertising agency

Josh Aston

CO-FOUNDER & ADVISOR

“I enjoy helping companies build upon their foundations and aggressively manage their digital landscape.

I have a proven track record, a deep network, and I’m passionate about helping companies create strategic digital plans. I have a method that allows companies to dominate their digital landscape, and it’s something that I enjoy integrating for others.“

NUMBERS ARE GOOD

Let’s crack the numbers

Marketers can’t help it, they are going to market to you.
However, the numbers don’t lie when it comes to efficiency.

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100Chance Above The Fold will drive impactful results.
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81Conferences & Networking Events Attended
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40Historical, Average Profit Margin Achieved
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50Budget managed (millions/annual)

OK….

What makes Above The Fold

unique and effective?

Proven Experience

A lot of time can be wasted on trying out a “lower cost” or “friend” resource. With Above The Fold, you are selecting someone that has the experience. Above The Fold has combined 51 years of data-focused programmatic advertising experience and managing marketing responsible for $600M annual/revenue.

Vast Network

You are investing in a digital leader with an extensive network of “Best In Class” professionals.

Not only are you getting a premier digital strategist, you are getting access to a trusted, proven network.

Complete Vision

A sound understanding of the digital landscape pays off when constructing strategy for your business.

With Above The Fold, not only do you get access to niche experts but you know you’ll have a strategy developed with a true, in-depth understanding of the digital landscape in mind.

CEO & Founder

I rely on Above The Fold for my marketing research, insights, and campaigns. There is a lot of hype out there from marketing companies that talk about great concepts but fail to deliver. Above the Fold is laser-focused on optimizing my marketing spend towards my target audience. They completely understand my ROI goals, and I feel we are aligned on our quality goals. I highly recommend working with Above the Fold.

– James Agnew
Digital Media Specialist

Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.

– Mikayla Robertson
VP of Marketing

Above The Fold has been a great asset to our organization as we have fine-tuned our marketing operations over the last year. From digital media consulting to integrating new CRMs, ATF has a broad skillset and knowledge base. ATF constantly shows initiative for his clients, bringing new ideas and feedback to the table on a continual basis. I highly recommend ATF to anyone looking for marketing help.

– Talmage Call
Vice President, Strategic Consulting – DuMont Project

Josh’s experience and resume will speak to his extensive expertise and abilities. I’d like to point out his less tangible virtues. Josh is a dynamic, supportive and empathic leader. He has a gift for building up those around him. He sees a vision and finds the right talent to make it real.

– Candice Sherman
Head of North America Customer Experience – StubHub

Online lead conversion is vital to any sizable organization’s ability to succeed. Lower CPA and higher revenues continue to trend with online acquisition. Josh has incredible acumen in working digital and creating funnels that result in high yield lead generation and conversion. I have had the privilege of working with Josh in converting and retaining these customers. Despite constant change in market and consumer behaviors, Josh’s abilities have kept him a step ahead and thriving in a competitive market.

– Joel Brough
Co-Founder – Tapestry Capital Partners

I’ve hired dozens of contractors to help my agency handle fluctuations in workload. I don’t trust anyone more than I trust Josh Aston. He successfully manages complicated workstreams, effectively leverages my junior staff and interfaces seamlessly with senior clients all while staying within budget and scope. When I need some extra bandwidth on a critical project, Josh is my first call.

– Ryan Beck
Operations & Business Development Expert

I had the privilege of working with Josh, which was one of the best working relationships I have ever had. Not only was he incredibly knowledgeable in the areas of Digital Marketing with a high-level of strategic thinking and execution, but he genuinely cared about his employees. We would have dynamic conversations about data and analytics affecting the business bottom line, projects and initiatives I was working on to achieve success or just our passion for Utah. When you think about the qualities that make a great leader, Josh has them all. I have learned so much from him that makes me a better manager and leader. He will be an exceptional asset to any team or company he’s involved with.

– Robyn Cohen
Digital Marketing Manager – Progrexion Marketing

Curiosity is not just key characteristic of Josh, but it’s a key to his success. He is not afraid to ask questions and he’s great at asking the right questions. He’s humble enough to show some vulnerability, but is victorious with his results. Josh is a problem-solver, analytical, creative, a digital enthusiast, and a great leader. His agenda is not for self-serving purposes, but to have everyone win with collaboration and team effort. It was a great experience for me to work for Josh Aston.

– Kevin Cook
Head of Marketing Automation and LifeCycle Marketing – Instasize

Josh has the rare blend of being able to develop the organization through strategy and careful planning but also has the balance of caring and growing each person who reports to him directly and indirectly. Josh has a way of connecting with each person in the organization and helping them to not only develop their strengths, but also their weaknesses. He’s able to develop channel strategies based off his inferences of each person in each channel and how they can impact the company in a positive way. I would recommend Josh to any organization and any position he’s interested in because of his desire to succeed that is second to none.

– Ian Gillette