This Privacy Policy explains how data collected through the Above The Fold, Inc. website is used. It only applies to data collected through its website, or other websites owned by Above The Fold, Inc. and linked to its website.
Collection and Use of Your Information
Upon visiting our websites, we may gather specific information from you. In surveys, any personal information shared is voluntary. Additionally, as you navigate through our sites, we may track the collected information.
Personal Information You Provide to Us
We do not collect any PII (personally identifiable information) through our pixel. Instead, we track users using unique platform IDs to record the ads they were exposed to and the websites they visited.
We may retain and use Personally Identifiable Information (PII) for our business purposes, including contacting you, providing services, providing customer assistance, and sending online communications to you. The (PII) may include your name, email address, company information, age, zip code, and phone number.
When you visit our website, cookies and similar technologies may be used by our online data partners or vendors to associate these activities with other personal information they or others have about you, including by association with your email or home address. We (or service providers on our behalf) may then send communications and marketing to these email or home addresses. You may opt out of receiving this advertising by visiting https://app.retention.com/optout
Use of Cookies on Our Websites
Cookies are small, unique strings of code stored on your computer that make it easier for you to use our site and help us improve site functionality, user experience, and security. We may use both session cookies (which expire once you close your browser) and persistent cookies (which stay on your computer until you remove them).
We use our own proprietary cookies and we may use cookies hosted by third party vendors. These cookies include Non-Personally Identifiable Information that allows advertisers and content owners to provide a more customized web experience. They may be used to customize advertisement content and display on our site as well as on sites you may visit in the future. They may collect data such as your browser type, your operating system, web pages visited, length of visits, content viewed, and links clicked. (These first-party cookies, targeted at our customers and site users, are different from the cookies deployed through the Above The Fold, Inc. service, which may capture browser data including but not limited to your IP address, browser version, OS type, etc. To learn more about cookies, please read the Above The Fold, Inc. Privacy Policy. Additionally, emails we send to you may contain link tags from Google Analytics. This code helps us understand the time and date that a user has opened an email and has selected a link within the email to visit a website, allowing us to collect analytics about our traffic, customize our services, and send you ads about our services.
We may also use cookies to automatically collect information about your computer when you visit our sites, and automatically store it in log files. This may include the type of browser software you use, the operating system you are running, the website that referred you, and your Internet Protocol (“IP”) address.
Your Internet browser may permit you to reject or delete cookies, but this may prevent proper working of our website. If you do not want to allow advertising cookies from us, please disallow cookies in your browser settings.
We May Disclose Your Personal Information as Follows:
We will share your personal information with third parties only in the ways that are described in this privacy policy. We do not sell your personal information to third parties.
Vendors and other Service Providers
We may use third-party service providers for network, security, email, and hosting services. Suppliers and service providers are required by contract to keep the information received on our behalf confidential, and may not use it for any purpose other than to carry out the services they are performing for us.
Disclosure Required by Law
Under certain circumstances personal information may be subject to disclosure pursuant to judicial or other government subpoenas, warrants, or orders. Also, when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, to investigate fraud, or to respond to a government request or to any other third party, it will only eventuate with your prior consent to do so. If we are ever legally compelled to disclose your personal information to a third party, we will notify you with the contact information we have unless doing so would violate the law or a court order.
Disclosure of Non-Personal Information
We may share with third parties or service providers Non-Personally Identifiable Information about your use of our website, which could include demographics, interests, and other online habits.
Access, Control and Opt-Out
Opt-Out Option: You have the option to opt out of our databases whenever you choose.
If there are any changes to your personal information or if you no longer wish to receive email updates, you can update, amend, delete, or deactivate it by reaching out to our customer support at operations@getabovethefold.com.
As long as you remain opted-in, we will keep your information on record. As long as you are opted in, you may receive newsletters, alerts, and other information about Above The Fold, Inc. We will utilize your name and email address to deliver these communications. Should you wish to stop receiving our newsletter or marketing emails, we respect your privacy, and you can easily opt-out by following the instructions provided in those emails. Alternatively, you can manage your email preferences in your account settings page or contact us at operations@getabovethefold.com. If you opt-out, we will only retain and utilize your information as required to comply with legal obligations, settle disputes, and enforce agreements.
Children’s Privacy:
We do not knowingly collect personal information about children. Our systems are not designed for use by children under the age of 13. If we learn we have collected or obtained personal information of someone under the age of 13, we will delete that information from our database within 48 hours. If you believe that this has occurred, please contact us at operations@getabovethefold.com.
Data Security and Privacy:
Safeguarding our data and our clients’ information is of utmost importance to us. We consistently implement what we consider to be reasonable precautions to prevent unauthorized access to our systems and the disclosure of data to unauthorized parties. We adhere to widely-accepted standards to protect the personal information provided to us, both during transmission and once we receive it. However, it’s essential to acknowledge that no method of transmission over the Internet or electronic storage can be guaranteed to be 100% secure. Hence, we cannot provide an absolute assurance of complete security.
Business Transitions:
In the event that Above The Fold, Inc. undergoes a business transition, such as a merger, acquisition, or the sale of all or a part of its assets, your personal and non-personal information is likely to be included among the transferred assets. Whenever possible, you will be notified in advance through email, and we will prominently announce the transition on our website. As part of the process, we will require the acquiring company or merged entity to uphold the critical terms of this privacy statement, including honoring requests for account deletion.
Links to 3rd Party Sites
Our website includes links to other websites whose privacy practices may differ from those of Above The Fold, Inc.. If you submit personal information to any of those sites, your information is governed by their privacy policies. We encourage you to carefully read the privacy policy of any website you visit.
Blog / Forum
Our website offers publicly accessible blogs or community forums. You should be aware that any information you provide in these areas might be read, collected, and used by others who access them. You can request the removal of your personal information from our blog or community forum, by contacting us at operations@getabovethefold.com. In some cases, Above The Fold, Inc. may not be able to remove your personal information, in which case we will let you know if we are unable to do so and why.
Changes to this Policy
This Privacy Policy was last updated on July 27, 2023. We will provide notice within 30 days whenever this Privacy Policy is changed in a material way, presenting the old and new content. We encourage you to periodically review this page for the latest information on our privacy practices.