E-Commerce
The Most Powerful Programmatic Platform for E-Commerce
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E-Commerce Business Growth Through Programmatic
Programmatic Advertising Allows E-Commerce Advertisers to Target in Many Effective Ways.
Addressable
Reach a relevant audience at the household level. Target known E-Commerce customers using your internal lists, purchased lists, or any other method that gets you the addresses of customers you’d like to target.
Target known purchasers or enthusiasts of whatever product aligns with your business.
Keywords
Target consumers based on their online behavior, including the keywords they have used to search online.
Above The Fold can also create dynamic creative so that the creative corresponds to whatever category of keyword they are searching on. For example, someone is searching for a high-end tire for their car. We can display creative featuring those high-end tire products.
Geo-Fence
Target users who recently visited other nearby businesses that sell products similar to yours. Perhaps you might want to target consumers that purchase products that are not similar but are complementary to the products you offer.
We can automatically build geo-fence zones or manually design the zones that make the most sense.
E-Commerce has grown rapidly, and programmatic has a variety of tactics to help you maximize your e-commerce business.
E-Commerce continues to grow, and here are the most popular programmatic strategies we see within E-Commerce.
The E-Commerce Competition is Rough, but the Opportunity is Significant
Programmatic Advertising Gives You an Unfair Advantage in Driving Revenue and Acquiring New Customers
“Many E-Commerce brands only focus on looking at ROI at the bottom of the funnel – programmatic helps fill the funnel with new users which helps with growth.”
Read the Full Article “A Growth Marketers Job in E-Commerce”
Read the latest on Programmatic Display
Google Review
5.0 Star
Not only highly competent but sincere in their efforts. So hard to find help that treats your business like their own but that is the experience I’ve had with Jessica and Josh. They have gone beyond the scope of contracted services in attempts to better my business. I consider myself fortunate to have found them.
Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.
Positive: Professionalism, Quality, Responsiveness, Value
Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.
Positive: Professionalism, Responsiveness
Jessica and Josh are a marketing dream come true, wonderful to work with and excellent follow through.
Positive: Professionalism, Quality, Value
Love this company. They do an amazing job
Positive: Professionalism, Quality, Responsiveness, Value
Marketing gurus!!! Jessica is very knowledgeable and innovative!!!
Upgrade Your Targeting
With Programmatic
Hyper-Targeting
Above The Fold and our programmatic partners have ran over 390,000 campaigns in 2021. We learned quite a bit about programmatic marketing. The most important thing that we’ve learned is that programmatic marketing is the most effective way to target a very specific audience across a wide range of ad formats and marketing channels.
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