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Unlock Business Growth with Programmatic Advertising: Targeting Strategies for Accounting, Payroll, Tax and Other Business Services

Above The Fold helps you turn your customer’s journey into an effective, meaningful marketing plan that drive actionable results for your B2B business services company. By utilizing programmatic advertising, we take the guesswork out of driving effective results because we help you reach your specific target customer persona.

Let us help you effectively communicate your unique value proposition and position your company for success in your competitive markets.

Maximize Your Reach and Connect with Your Ideal B2B Customers Across the Web, Apps, Audio and Streaming TV with Programmatic Advertising

business to business advertising lead funnel, how to reach a target audience effectively

Stop guessing and start targeting: Discover your ideal audience and reach them with tailored programmatic advertising

We are pros at turning the unique characteristics of your business into actionable, measured results in programmatic. You know your business and we know programmatic marketing. We will ensure we understand the goals and measurements that define success, then we build campaigns around those parameters.

Programmatic benefits for business services advertising. Increased scale and reach by leveraging the power of algorithms. Help place your budget and marketing dollars where results will be most likely. Diversify across the variety of the entire web, not just a single search engine. Utilize display, native, video and audio with programmatic advertising for b to b advertising.

Unlock the Power of Programmatic Advertising to Target Your Ideal B2B Business Services Clients with Precision

Keyword and Contextual

Most people believe that Google has a monopoly on searches, but Google is (1) website in a vast ocean of (1.83 billion and growing) websites on the internet.

Don’t just focus on search advertising. Advertising your business across various mediums, including video, audio, display, and connected TV has proven to drive stronger results.

Site Retargeting

Site retargeting is building an audience of those who have visited your website, then showing them an ad later. Usually,
with a progressive or sequential approach.

Programmatic advertising is designed for efficiency. You have invested money in building brand awareness and driving people to your website. Programmatic is a great way to turn the mildly interested into paying customers.

Geofencing

Much like the name implies, this involves selecting geographic places you’d like to target that are highly likely to host people in need of your services.

Many business services companies know their customers – the type of people they are, their behaviors, and their demographics. Programmatic geofencing allows you to use that information to build audiences based on those known factors and turn them into customers.

B2B Ads For Business Services Case Study

B2B Tech Consulting Firm case study about how programmatic advertising was used to increase users and software solutions and leads
Download Case Study