Connected TV
Targeted Ads to your Audience
on Streaming Channels
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Household-Level Targeting Precision with Over-The-Top / Connected TV Advertising
Shift from Broadly Targeted Traditional TV Ads to Only Targeting Your Ideal Customers Based On Data.
Viewership hours have been drifting from classic television to Connected TV (CTV) and over-the-top (OTT) outlets. Advertisers need to shift towards media that users are actively engaging in, but in a way that is targeted and cost-effective.
Programmatic advertising allows advertisers to zero in on their desired targeted audiences and reach them on their TVs as well as other devices they utilize.
Main Targeting Categories for OTT and CTV
Household Level targeting serves ads to individual households and properties using GPS data. OTT / CTV ads can be served with unmatched precision and scale. We can also utilize lists with addresses and match them with your targeted user.
OTT / CTV campaigns can be targeted based on user behavior. Create audiences based on keywords searched, contextual content engaged with, as well as other online behaviors that show interest or intent with your product or service.
Demographic targeting allows OTT / CTV ads to be served at the household level. We acan curate a custom audience based on 500+ location and demographic factors. We can build granular audiences with AND/OR logic capabilities.
Benefits of Programmatic OTT / CTV Advertising
High Completion Rates
OTT and CTV advertisements cannot be skipped in most cases, giving advertisers a greater chance of their audience actually viewing and resonating with their full message.
Granular Audience Targeting
Dynamic advertising available with OTT and CTV allows advertisers to target different tailored versions of ads to different audience segments.
Reach Across Devices
Digital media targeting allows utilizing a cross-device graph to link all devices in a household, including phones, computers, and OTT/CTV devices.
Many people want to know if traditional TV will come to an end in the near future, as over-the-top markets are booming. 55.1% of US consumers will have cut the cord by the end of 2022. Cord-cutters are viewers who decided to cancel or “cut the cord” on their cable or satellite subscriptions in favor of less expensive or free video platforms. Cord-trimmers are those that may purchase some cable channels but are reducing their investment towards streaming TV. The youngest generations are Cord-Nevers, meaning they have never utilized traditional TV channels for viewership.
Statista projects that households with a traditional TV subscription will be in the minority by the end of 2022. Nearly all Americans aged 25-34 access TV content through the internet (90%). The number of paid US TV subscriptions has dropped by 2.7 million in the last few years (Fast Company). By 2026, paid TV services will account for less than 50% of all US TV Households (Business Wire).
This movement of consumers to streaming TV, means marketers must tap into CTV advertising to reach the majority of U.S. households. As cord-cutting continues, it’s time to reconsider an effective, modern-day TV advertising strategy.
Delivering OTT / CTV to Your Target Audience
Build and activate a custom household-level audience in real time, using more than 500 demographic data variables for inclusion or exclusion
Programmatic Video Case Study
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Google Review
5.0 Star
Not only highly competent but sincere in their efforts. So hard to find help that treats your business like their own but that is the experience I’ve had with Jessica and Josh. They have gone beyond the scope of contracted services in attempts to better my business. I consider myself fortunate to have found them.
Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.
Positive: Professionalism, Quality, Responsiveness, Value
Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.
Positive: Professionalism, Responsiveness
Jessica and Josh are a marketing dream come true, wonderful to work with and excellent follow through.
Positive: Professionalism, Quality, Value
Love this company. They do an amazing job
Positive: Professionalism, Quality, Responsiveness, Value
Marketing gurus!!! Jessica is very knowledgeable and innovative!!!
Upgrade Your Targeting
With Programmatic
Hyper-Targeting
Above The Fold and our programmatic partners have ran over 390,000 campaigns in 2021. We learned quite a bit about programmatic marketing. The most important thing that we’ve learned is that programmatic marketing is the most effective way to target a very specific audience across a wide range of ad formats and marketing channels.
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