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Programmatic Advertising Industry Articles and Business Insights.
- The Big Play: The Power of Advertising Alongside Live Sports Streaming
- The Power of Identity: How CTV Is Winning the Ad Game with Verified Data and The Trade Desk’s UID 2.0 Solution
- Shaping the Future: The Rise of Connected TV in Advertising
- Targeting High Net Worth Individuals: Above The Fold’s Blueprint for Elevating a Real Estate Investment Fund
- Unlocking Success: How a Dental Software Company Leveraged CTV Advertising for Growth
- The Perfect Performance Marketing Media Mix
- B2B Marketing Trends – AI And Programmatic Media
- Unlocking Cost-Effective Legal Advertising: The Power of Programmatic Marketing
- Advertising in Politics: Harnessing the Power of Programmatic Media for Voter Engagement
- Are You Reaching Your Ideal Customers Beyond Google and Facebook?
- Golden Opportunity in the Era of Cookie Deprecation – A Call for UID
- A True Media Mix in Performance Marketing
- Programmatic Out-of-Home Ad Spending Takes Off in the US
- The Exciting Future of Advertising After Cookies
- What Are Cookies In Advertising? The Basics and Strategies For Navigating the Post-Cookie Era
- How AI and Automation Are Revolutionizing Programmatic Advertising
- How Data Targeting Helps Your Ads Reach the Right Audience
- Is Programmatic Advertising A Good Fit For Small Businesses?
- What is Keyword-Level Search Retargeting?
- Leveraging Programmatic Advertising to Reach Senior Living Prospects
- Why You Should Integrate Programmatic Into Your Performance Marketing Strategy
- Programmatic Advertising: The Future of Real Estate Marketing
- CTV for Local Advertisers
- The Importance of Equitable Advertising
- Expanding Horizons: Exploring the Diverse Ad Formats of Programmatic Advertising for B2B Marketers
- Harnessing B2B Behavioral Targeting with Programmatic Advertising
- Mastering B2B Demographic Targeting with Programmatic Advertising
- Targeting B2B Audiences by Location: Unlocking Opportunities with Programmatic Advertising
- Navigating B2B User Personas and Journeys: The Key to Effective Digital Advertising
- The Explosive Growth of Connected TV (CTV)
- 4 Strategies to Rev Up Your Digital Marketing Strategy
- The Power of Machine Learning and AI in Programmatic Advertising: Revolutionizing the Way Marketers Reach Their Audience
- Contextual Advertising in A Cookie-Less Future
- What is Geofencing?
- Why Marketers Should Care About UID2.0: Exploring Alternative Identity Solutions in a Post Third-Party Cookie Era
- Quick Guide To Geofencing Strategies for SMB Businesses Across Industries
- Debunking the Top 3 Misconceptions of Programmatic Display and Google Display Network (GDN)
- Unlocking the Future of Advertising: 2023 Predictions for Programmatic and Addressable Targeting
- Expand Your Reach to TVs with Programmatic Connected TV Advertising: A Cost-Effective Way to Target Your Audience at Home
- Why You Should Set Up Google Analytics 4 Now: Unlock Customization and Machine Learning Benefits
- Above the Fold Founder and CEO, Jessica Chase, Shares Her Journey on The Beautiful Shifts Podcast
- 4 Ways To Benefit From Programmatic Podcast Advertising
- Location, Demographic and Behavioral: Three Keys to Target with Programmatic Digital Advertising
- Our Pillar In Service: Above the Fold Team’s Community Service Project to Foster a Culture in Giving Back
- Programmatic Video: Gaining Momentum
- Expand Revenue Potential in Q4 with Programmatic Behavior Targeting
- Frequent Questions about Programmatic Advertising for E-Commerce Brands
- Insights From Building a Programmatic Advertising Agency
- Credit Union Advertising for Foot Traffic and Digital Conversions
- 4 Advertising Strategies for Recruiters to Connect with The Perfect Applicants
- Infographic: Programmatic Advertising Trends From 390,000 Multi-Channel Campaigns
- 3 Ways to Utilize Native Advertising to Increase Purchase Intent
- Case Study: Helping Start-up Drive Growth To Attract Investors
- Programmatic Advertising Built for the Fast Pace and Personalization of Politics
- Using Programmatic Advertising To Drive Brand Demand To PPC Campaigns
- Advertising Approaches For Private Practice Healthcare: Dental, Physicians, Hospitals, and Doctors
- Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies
- FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?
- The Meta Implosion & How Programmatic Advertising Can Fill the Gap
- 5 Programmatic Ad Strategies for Luxury Real Estate
- Audio Campaigns and Higher Education
- The Unnecessary Expenses of Personal Injury Advertising
- Addressable Geofencing Explained
- What In The World Is Programmatic Advertising???
- What Is Unified ID 2.0?
- A Growth Marketers Job
- Team Engagement Podcast – Having a Plan Boosts Confidence
- Are Marketers Too Focused on ROI?
- Podcast Edition – Chatfunnels – An Essential Intro to Programmatic Advertising with Josh Aston
- Podcast Edition – Discover One Smart Way That Small Businesses Can Compete Against Enterprise Ad Budgets
- New Data – How Many TouchPoints to Convert in 2021?
- Should I Buy Direct On Hulu, Roku Or My Local TV Station?
- Put the Ball Right Where Your Customers Want It
- Invaluable Data Is At Your Fingertips
- Preparing For A Cookieless Future in Digital Advertising
- Why Competitor Conquesting Works (& Tips)
- Stop Using Google Analytics For Attribution
- The Data Behind Running Multiple Channels
- 3 Large Problems in 2021 Marketing
- Advertising in Walled Gardens – The Only Way?
- 3 Ways to Get Started in Programmatic
- Hyper-Targeting With Programmatic
- The Vital Role of Brand Awareness in Direct Response
- What Are Native Ads + A Proven Approach
- Geofencing Advertising: Eliminate Wasted Ad Spend, Get More Targeted, Access Offline Foot Traffic Data
- Top 3 Reasons to Run TV Alongside Digital Ads
- Programmatic in 2021
- New Year Goal Setting
- What is programmatic in 2021?
- Experts of Programmatic
- Marketing Copy Hack
- 2 Simple Goal Hacks for 2020 (And A Major Myth Debunked)
- The Danger In Comfort – 3 Questions To Ask Yourself
