Behavioral
Demographic
Location
Behavioral
Demographic
Location
hyper-targeting for B2C & B2B
Most programmatic budgets leak 20–40% in waste. We help brands find it, fix it, and scale what works.
We help brands connect programmatic media to real-world outcomes.
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Custom Strategy Call
Most Programmatic Budgets Leak 20–40% in Waste. We Help Brands Find It, Fix It, and Scale What Actually Works.
Get Above The Fold designs and operates programmatic performance systems that eliminate wasted spend, prove incrementally, and drive measurable growth — not just impressions.
This Is For You If:
- You’re spending $10k–$500k/month on paid media
- Programmatic is live (or about to be) but results feel unclear
- ROAS has plateaued or become harder to explain
- Attribution doesn’t fully reflect reality
- Finance wants more confidence, not more channels
This Is Not For You If:
- You want cheap CPMs without accountability
- You’re looking for “hands-only” campaign execution
- You don’t care about incrementality or waste
THE PROBLEM
Most Brands Don’t Have a Programmatic Problem.
They Have a Visibility Problem.
DSP dashboards show activity — not truth.
Behind the scenes:
- Reseller chains dilute spend
- Attribution models over-credit channels
- CTV and prospecting rarely prove incrementality
- Budgets get optimized inside broken systems
That’s why spend increases… but confidence doesn’t.
We Don’t “Run Programmatic”.
We Design Programmatic Performance Systems.
Get Above The Fold helps brands:
- Identify wasted and non-incremental spend
- Clean up supply paths and measurement
- Reallocate budget toward what truly drives growth
- Build confidence across marketing and finance
Our Core Performance Systems
Programmatic Waste & Incrementality System
Identify where spend is leaking and what actually drives lift.
Supply Path Optimization System
Reduce fees, remove arbitrage, and regain control of inventory.
Market Expansion System (CTV & Prospecting)
Scale awareness without sacrificing accountability.
Digital-to-Physical Attribution System
Connect media to real-world outcomes.
The Programmatic Waste & Incrementally Audit
A diagnostic designed to answer one question:
“How much of your programmatic spend is actually working?”
What you get:
- Waste and risk assessment
- Supply path transparency review
- Attribution pressure test
- Clear recommendations and next steps
WHY TRUST GET ABOVE THE FOLD
Because Clarity Beats Activity.
We work with brands that need:
- Fewer vendors
- Better explanations
- Cleaner data
- Smarter decisions
Our role isn’t to spend more money —
it’s to make sure your money is working.
RESULTS
- Reduced non-incremental spend by 30%+
- Improved ROAS without increasing budget
- Simplified supply paths across major DSPs
- Built measurement frameworks marketing and finance trust
If You Want Clarity Before You Scale, Start Here.
Or
Location, Behavior, and Demographic Targeting
The multitude of granular targeting options allows agencies and brands to build comprehensive marketing full-funnel strategies that produces leads, sales, branding,
and engagement.
Programmatic Advertising Services
Display
Target consumers with display ads based on consumer behavior, intent, keywords, and contextual.
Native
Matching the form and function of place ads show, native routinely drives a 6x higher response rate than display ads through the power of less intrusive, but highly targeted ads.
Video
75% of video ads are programmatic and for good reason. Video is a powerful way to clearly communicate your value proposition in a way that rises above the barrage of ads that consumers see each day.
Geo-Fencing
Addressable geofencing allows you to target audiences using customer addresses or to target individuals that enter a specific store or location.
Connected TV
With a 90% match rate and single-day turnaround time, connected TV is an unprecedented way to target over 500 million connected devices in the United States.
Audio and Podcasts
With 214 million audio listeners expected to listen to digital streaming platforms this year, audio is a great way to advertise to your target audience.
Events & Tradeshows
Geofencing provides a unique opportunity to target attendees of events during and for up to 30 days after the event occurs.
Retargeting
Programmatic retargeting is an effective way to attract, market, and convert those consumers that did not convert on your website on the initial visit. Programmatic retargeting is way more effective than typical retargeting.
Address Level Targeting
ATF has unique, accurate technology that allows you to target addresses with an efficiency that has not been available previously. Every residential and commercial property in the U.S.
Jessica Chase
CO-FOUNDER & CEO
“Programmatic advertising and multi-touch attribution are my passions. The ad-tech environment is complex, and I enjoy helping advertisers understand and learn how to navigate that complexity.
I have many years of experience helping advertisers efficiently navigate the programmatic landscape and put their ad dollars in the best possible place to set them up for success across their entire marketing funnel.
Many advertisers waste ad dollars on targeting the wrong users, those who aren’t in their demographic or who don’t fit their personas. I enjoy helping advertisers get more targeted with their advertising and improve efficiency with their ad spend.”
Josh Aston
CO-FOUNDER & ADVISOR
“I enjoy helping companies build upon their foundations and aggressively manage their digital landscape.
I have a proven track record, a deep network, and I’m passionate about helping companies create strategic digital plans. I have a method that allows companies to dominate their digital landscape, and it’s something that I enjoy integrating for others.“
NUMBERS ARE GOOD
Let’s crack the numbers
Marketers can’t help it, they are going to market to you.
However, the numbers don’t lie when it comes to efficiency.
OK….
What makes Above The Fold
unique and effective?
Proven Experience
A lot of time can be wasted on trying out a “lower cost” or “friend” resource. With Above The Fold, you are selecting someone that has the experience. Above The Fold has combined 51 years of data-focused programmatic advertising experience and managing marketing responsible for $600M annual/revenue.
Vast Network
You are investing in a digital leader with an extensive network of “Best In Class” professionals.
Not only are you getting a premier digital strategist, you are getting access to a trusted, proven network.
Complete Vision
A sound understanding of the digital landscape pays off when constructing strategy for your business.
With Above The Fold, not only do you get access to niche experts but you know you’ll have a strategy developed with a true, in-depth understanding of the digital landscape in mind.
ABOVE THE FOLD
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