Why Above The Fold
Connecting You to Your Target Customer Persona Across Web, Apps, Audio, and Streaming TV
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Custom Strategy Call
Find your target audience where they are consuming content on the internet and on their phone, tablets and TV through streaming content, apps, websites and podcasts.
Expand Your Advertising Scale without Sacrificing Targeting and Insights
Above The Fold puts client goals first. Our consulting, optimization and marketing campaigns focus around one thing – the consumer. We allow advertisers to reach highly targeted areas and audiences. You know who your customer is, we help you reach those customers with targeted messages to fill your funnel and grow your business.
We are performance-minded programmatic experts. We work with our clients with transparency so that they can understand the complex work of programmatic media and guide them on what tactics would work best for each individual business and goal.
What Makes Above the Fold unique and effective?
Proven Experience
A lot of time can be wasted on trying out a “lower cost” or “friend” resource. With Above The Fold, you are selecting someone that has the experience. Above The Fold has combined 51 years of data-focused marketing experience and managing marketing responsible for $600M annual/revenue.
Vast Network
You are investing in a digital leader with an extensive network of “Best In Class” professionals. Not only are you getting a premier digital strategist, you are getting access to a trusted, proven network.
Complete Vision
A sound understanding of the digital landscape pays off when constructing strategy for your business. With Above The Fold, not only do you get access to niche experts but you know you’ll have a strategy developed with a true, in-depth understanding of the digital landscape in mind.
Data Insights As Granular As Your Targeting
Reporting Platform
For the modern marketer, data insights are essential to tie your marketing dollars to the impact on consumer behavior.
You will have a custom dashboard to see campaign performance and highlights in real time.
We thrive on transparency and will set-up regular meetings to review performance and optimizations, and discuss new opportunities to continually be testing and improving.
Focus on Overall Growth and Multi-Touch Attribution
Programmatic also is a valuable tool to drive overall growth, so we work with your team to analyze impact on other marketing channels. We do have Attribution Analytics partners that can be integrated to help give full-funnel advertising impact.
Programmatic Targeting Is Not Reliant on 3rd Party Cookies
iOS 14.5, Chrome, and privacy changes have had a major impact on Facebook Ads and other marketing channels. Programmatic is not reliant on 3rd party cookies. This allows us to continue to offer granular targeting and cross-device capabilities that are not available to many companies anymore.
GPS Enriched Device Graph
Our technology ingest millions of time stamped GPS coordinates from the persistently used devices in the home. We identify and unify web connected devices in the home across a broad range of diverse signals.
Custom Solutions to Achieve Your Unique Goals
Attract More Customers
We build targeting within your customer persona. Our targeting can withstand the iOS 14.5, Chrome, and other privacy changes. We are able to get more targeted and qualified traffic to your site to grow other channels.
Engage More Customers
Get more people to search for your business by name. Show your ads to people who have searched the web for your products & services or who have read content related to what you offer.
Convert More Customers
Get more web visitors to stay longer and consume more pages. Recapture lost revenue on your website. Execute highly precise targeting based off of plat line data from property tax and public land surveying info.
