Increase Foot Traffic
Drive Foot Traffic and Measure Lift
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Drive Foot Traffic and Boost Sales With Programmatic Ads
Foot traffic in advertising traditionally means attributing physical store traffic to digital ads. Programmatic marketing provides many highly effective tactics that allow you to drive additional foot traffic to your physical stores. Programmatic provides dozen of unique ways to drive foot traffic to your stores while measuring the impact of that traffic in accurate, practical ways. In more meaningful words, you’ll be able to see how programmatic advertising is driving growth to your top line.
Programmatic Strategies Drive Foot Traffic Results
Drive In-store Revenue
Drive traffic from digital ads, including:
- Display
- TV
- Audio
- Native
- Podcast
- Pre-Roll, Mid-Roll, and Post-Roll Video
You can use virtually any digital ad format to drive foot traffic to your store, then know with certainty the impact that the spend is having on your business.
Measurable
Above The Fold creates custom conversion zones, so we can connect the digital ad with the actual foot traffic entering your store(s).
- Set up ads that will compel customers to visit the store.
- We use our proprietary technology to geo-map the conversion zones (your stores).
- Above The Fold provides insights into which ads are driving the best results and all of the details between the customer seeing the ad and arriving at the store.
- Above The Fold can run a lift study to determine if running digital ads has an impact on foot traffic.
Conquest the Competition
Conquesting involves targeting your competition to drive foot traffic.
- Target competitors online
- Target your competitor’s keywords – show ads to users when they search for your competitor’s keywords, also, show ads to users who are reading about competitors and keywords associated with competitors.
- Target customers entering competitor’s stores
Market
Programmatic foot traffic strategies offer excellent and unique opportunities to capture market data.
- Set up geofences on your competitors stores to gather insights.
- Understand the “time of day” that customers come to your stores, the stores of competitors, or general “time-based” insights within foot traffic in your industry.
- Understand the cross-traffic or “shopping” that occurs between your locations OR between you and your competition.
Example: Using our technology, we ran a study around the Super Bowl to better understand consumer behavior differences depending on the region or market. We were able to identify significantly different behaviors in different markets. In Minneapolis, Whole Foods experienced much higher increases in traffic during the Super Bowl than Walmart. IN Seattle, Walmart dominated the Super Bowl grocery store traffic environment by seeing a 19% increase.
Insights
Learn unique, powerful insights about your consumers and stores that you can use to drive additional growth within your advertising.
- Which ads are driving the best customers?
- Which types of ads are most effective?
- When do people come to your store?
Greater Reach and Measurement of Foot Traffic Lift
Control
With programmatic foot traffic approaches, you take more control of when and how much traffic you drive to your store(s).
Gather Data
Programmatic foot traffic allows you to collect invaluable data and insights. You can then use this data to inform your digital marketing strategies and other campaigns.
Multi-channel Strategy
Foot traffic strategies allow you to measure and compare the effectiveness across a variety of channels, including native, display, TV, audio, video, and more.
Reach
Reach new customers in unique, expansive ways. You’ve likely found effective ways to drive results, but programmatic foot traffic allows you a scalable, new method to drive revenue.
Drive Foot Traffic with Programmatic
- Proves return on investment through analytics.
- Drive in-store foot traffic without competing in the same places that most brick and mortar store owners engage in.
- Become more familiar with the messages that drive results in your category.
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Google Review
5.0 Star
Not only highly competent but sincere in their efforts. So hard to find help that treats your business like their own but that is the experience I’ve had with Jessica and Josh. They have gone beyond the scope of contracted services in attempts to better my business. I consider myself fortunate to have found them.
Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.
Positive: Professionalism, Quality, Responsiveness, Value
Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.
Positive: Professionalism, Responsiveness
Jessica and Josh are a marketing dream come true, wonderful to work with and excellent follow through.
Positive: Professionalism, Quality, Value
Love this company. They do an amazing job
Positive: Professionalism, Quality, Responsiveness, Value
Marketing gurus!!! Jessica is very knowledgeable and innovative!!!
Upgrade Your Targeting
With Programmatic
Hyper-Targeting
Above The Fold and our programmatic partners have ran over 390,000 campaigns in 2021. We learned quite a bit about programmatic marketing. The most important thing that we’ve learned is that programmatic marketing is the most effective way to target a very specific audience across a wide range of ad formats and marketing channels.
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