Events & Tradeshows
Geo-Fence Events
to Drive Awareness and Leads
Get Started With a
Custom Strategy Call
There are 6,370 tradeshows planned in the US as of 2022 and over 1 million general events. Above The Fold can help you target consumers programmatically during and after events, in a way that drives results.
Above The Fold can build audiences from various events, including sports events, conferences, conventions, concerts, music festivals, trade shows, or any other event.
Most people will have their cell phones with them, so we can effectively add them to a targetable audience and then target those individuals for up to 30 days after the event.
How event targeting works
Win Hearts and Minds of Consumers By Building Custom Audiences and Then Targeting Them Afterwards With Ads
Event targeting provides companies with a unique opportunity to target the precise consumer with the right message in a highly effective way.
Accurate Location
Above The Fold has technology that allows for precise audience building that is accurate within a few feet. Building an audience from a precise location allows “interest” to be integrated into powerful marketing campaigns.
Timing
The precise location is not enough. Above The Fold also allows you to control the audience-building approach to specific times. Let’s say you want to build an audience of people who attend a concert. However, you do not want to include those that “set up” the concert” Above The Fold’s technology has you covered.
Other Data
The precise location is powerful on its own, but Above The Fold takes it one step further by allowing you to overlay additional demographic and other factors. Example: People who enter a specific location who are Verizon phone users.
Any Event
Our geotargeting technology allows us to target virtually any event or location. Events like sports games, conferences, conventions, trade shows, concerts, music festivals, fairs, or community events.
Specific Times
Location is an effective way to target consumers and build audiences, but what makes event targeting effective is the ability to only target at the times that make sense for your strategy. Pick the specific days and times that make the most sense for your approach.
Conversion Zones
The Above The Fold technology allows you to not only build powerful custom audiences using geofencing, but it also lets you track success through the setting of conversion zones.
Event Targeting Case Study
