Free GA4
Implementation Guide



Best Practices for GA4 Set-up To Measure Full Funnel Ad Performance

Free GA4 Setup Guide

Use Google Analytics? GA4 Is Coming.

The Google Analytics Deadline For GA4 Setup is July 1, 2023

What does that mean?
If you’d like to keep your Google Analytics data beyond the July 1, 2023 deadline, you need to setup GA4 before that time.

Above The Fold has helped many of our programmatic clients transition their Google Analytics account to GA4, and understand the difficulties around that transition. To help other businesses, we have created a free, helpful GA4 setup and technical implementation guide with the important information that most companies will need to know when implementing GA4.

Why utilize this GA4 setup guide?

GA4 doesn’t offer a perfect solution to measure omni-channel performance and the programmatic marketing impact on your business, but when set-up with all available settings, it can offer a solid baseline. If you’re going to utilize it, make sure that it is set-up correctly! (While you’re at it, check out this article on why you should stop relying on Google Analytics solely for your marketing attribution).

If you need assistance with setting up, QA’ing and integrating GA4 setup correctly for your site – let us help! Request a free audit and quote today.

Download the Free GA4 Setup Technical Guide Here

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google analytics 4 setup help and guide - best practices for GA4

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Not only highly competent but sincere in their efforts. So hard to find help that treats your business like their own but that is the experience I’ve had with Jessica and Josh. They have gone beyond the scope of contracted services in attempts to better my business. I consider myself fortunate to have found them.

– Frederick Sette

Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.

– Mikayla R

Positive: Professionalism, Quality, Responsiveness, Value
Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.

– Tyler Reed

Positive: Professionalism, Responsiveness
Jessica and Josh are a marketing dream come true, wonderful to work with and excellent follow through.

– Nikki Spurling

Positive: Professionalism, Quality, Value
Love this company. They do an amazing job

– Laura Swanson

Positive: Professionalism, Quality, Responsiveness, Value
Marketing gurus!!! Jessica is very knowledgeable and innovative!!!

– Darika Murphy