Multi-Location Businesses
Strategic Awareness
and Local Intent Campaigns
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Multi-location businesses and franchises can increase relevance and performance with localized ad audiences, messages and budgets in real-time for individual locations.
Marketing strategies for franchised multi-location businesses face a unique set of challenges not regularly encountered in other verticals. Typical marketing strategies focus on raising national brand awareness across traditional and digital channels but hit a bump when scaling their localized marketing. This difficulty is mainly due to the sheer number of individually owned, franchised locations and building a comprehensive approach at the local level.
Localized programmatic offers an untapped marketing opportunity for franchised brands or multi-location retail businesses. This strategy must be effective for the local franchisee or while giving metrics and insight to the corporate marketing teams or owners.
Geo-Fencing: Reach Consumers on their mobile device when they are in market for your product or service.
Above The Fold has the most advanced location-based technology. We use latitude and longitude data to target specific geographic areas with precise custom shapes. Our technology utilizes mobile devices that use location services.
Consider these geo-fencing strategies for reaching consumers on their mobile device when they are in market for your product or service.
Proximity: Drive more people to your business by leveraging targeted geo-fencing campaigns to reach customers within a predetermined physical proximity to your business.
Repeat Customers: Target customers who have previously been to a specific location with offers.
Competitor Conquesting: Advertise to people who have been to your competitors’ locations.
Relevant Locations: Target users who have been to specified locations that would indicate a relevant interest or need for your product or service.
Event Targeting: Advertise to people who have attended an event at a specific date, time and location.
Accurate Location
Above The Fold has technology that allows for precise audience building that is accurate within a few feet.
Building an audience from a precise location allows “interest” to be integrated into powerful marketing campaigns.
Timing
The precise location is not enough. Above The Fold also allows you to control the audience-building approach to specific times. Let’s say you want to build an audience of people who attend a concert.
However, you do not want to include the staff that helped “set up the concert” Above The Fold’s technology has you covered.
Other Data
The precise location is powerful on its own, but Above The Fold takes it one step further by allowing you to overlay additional demographic and other factors.
Example: People who enter a specific location who are Verizon phone users.
