Above The Fold’s Co-Founder & CEO Jessica Chase recently appeared on The Digital Revolution Podcast hosted by Eli Adams. In this insightful episode, Jessica dives into the key trends, technologies, and strategies driving innovation in programmatic marketing. With a focus on how brands can stay agile and impactful in a fast-evolving landscape, this conversation is packed with actionable takeaways for marketers, business owners, and digital enthusiasts.
From advanced programmatic targeting techniques to the future of personalized advertising, Jessica discusses what it means to truly engage audiences in today’s digital-first world. Don’t miss out on the expert tips and predictions for navigating and excelling in this competitive space.
Listen to the full episode here, watch the entire interview on YouTube below, and join us on this journey through the exciting transformations happening at the forefront of programmatic marketing!
Key Highlights
In-Depth Exploration of Programmatic Advertising: Jessica demystifies the concept of programmatic advertising, shedding light on its impact on targeted advertising beyond conventional methods, covering aspects from TV and radio to display and video advertising.
Strategic Insights for Business Owners: Delve into a discussion on how businesses can adopt a holistic approach to their advertising efforts, leveraging both paid search and programmatic strategies to effectively reach and engage their target personas.
Personal Journey and Resilience: Be inspired by Jessica’s personal journey, from early aspirations in healthcare to overcoming life-altering challenges, leading her to pivot towards journalism and eventually finding her calling in marketing.
Empowering Women in Tech: Recorded during Women’s Appreciation Month, this episode also celebrates Jessica’s dedication to mentoring and supporting women in the tech industry, highlighting her passion for creating a more inclusive and supportive digital marketing community.
The Future of Advertising in an AI-driven World: With the landscape of digital advertising rapidly evolving, Jessica offers her predictions on the future of programmatic advertising, the role of AI, and the implications of cookie depreciation for marketers and businesses alike.Join us as we navigate the complexities of digital advertising – uncovering actionable strategies for businesses looking to enhance their online presence and understand the nuances of programmatic advertising. Whether you’re a seasoned marketer, a budding entrepreneur, or simply curious about the future of digital advertising, this episode is packed with valuable insights and inspiration for elevating your digital strategy.Don’t miss out on this deep dive into the future of advertising with one of the industry’s leading experts. Tune in now and be part of the conversation that’s shaping marketers.
