Personalized Political
Advertising
Localized and Targeted Political Campaigns
Advertising
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Political Advertising Agency Services
We’ll Help You Achieve the Speed, Accuracy, and Agility that Political Advertising Campaigns Require
We support branding, persuasion, and direct response campaigns to reach political advertising goals.
Your Dedicated Team
Dedicated account service team consisting of senior level and agency owners offering combined 75 years of experience in digital advertising and programmatic.
Accelerated Accuracy
Expedited response times and processes for political campaigns. Agile and nimble team structure to accommodate accelerated speed and accuracy requirements.
Accessible Advertising at Scale
Our targeting tactics deliver specific messaging to diverse customer personas, allowing you to simultaneously communicate personalized messages to many potential voters.
Compliance Reviews
Our team utilizes leading political counsel, engaged for policy and compliance review, as well as ongoing guidance.
Political Ad Targeting Capabilities
Address-Level Identify Mapping with Precision
Our Property Line Precision technology defines the exact latitude & longitude of individual property boundaries as validated by county tax records for maximum accuracy. Every residential property in the United States is assigned an identity platID unique to property-level geo-fence. PII is personally identifiable information such as phone numbers, email addresses, or names. Our approach is privacy friendly by ensuring no PII information is associated with the platID.
iOS 14.5, Chrome, and privacy changes have had a major impact on Facebook Ads and other marketing channels. Programmatic is not reliant on 3rd party cookies.
Address File Activation for Streaming TV, Video, Display, Native & Audio
Above the Fold offers advertisers a powerful, efficient, and accurate new way to target specific households identified in your CRM or via Political Data.
- Consistently a 90%+ match rate
- Creates Plat IDs so that addresses are not used
- Total transparency via address file of unmatched addresses
Household-Level Activation via Leading Political Data Providers
Above the Fold has worked closely with each of these data organizations and many others to validate that their audience data can be generated at an address level and onboarded through our industry-leading matching & activation platform.
Curated High Quality Inventory: Websites, Mobile, Apps, CTV Networks
Above the Fold has worked closely with each of these data organizations as well as many others to validate that their audience data can be generated at an address-level and onboarded through our industry-leading matching & activation platform.
Broadcaster Direct / Thousands of PMPs / The Most Trusted SSPs
| Inventory Content Packages |
|---|
| Network/Premium Lifetime, HGTV, A&E, Discovery, Bravo!, Fox, TNT, VH1, ABC, Fox Sports, FX, TBS, Food Network |
| Sports ESPN, Fox Sports, NFL, NHL, Sling Sports, Roku Sports, ESPN Deportes, Golf Channel, Tennis Channel, NBA, MLB, Fubo TV |
| News: National and Local NBC News, Fox, CNBC, CNN, Bloomberg, ABC News, Fox Business, Newsy, BBC, USA Today |
| Hispanic Univision, Telemundo, Pongalo, El Comerico, Telecinco, ABC.es, Latin Times, El Universal, Futbol, Acento, El Observador, CDN Sports MAX |
Localized Reporting and Insights
Most demand-side platforms report on performance at the segment-level. Above the Fold is able to execute nationwide addressable campaigns while producing hyper-local conversion reporting (Zip+4) and multi-location level visitation conversions and lift reporting.
Foot Traffic Attribution and Lift Reporting For Any Size Campaign
Reporting can be deployed on all campaigns including OTT / CTV.
Location-level reporting for campaigns that range from one location to thousands.
Ad targeting will support Cuebiq & Placed third-party tags.
Campaign Conversion Reporting at Zip+4 Level
Carrier route level conversion reporting across multiple metrics.
Actionable data and insights on campaign performance as granular as one side of a street or specific floors in multi-floor buildings.
Cross Device Delivery and Performance Reporting
Target and report on the specific CTV device consumers are accessing.
Actionable data and insights on web-enabled content consumption access points.
CTV device-level filtering and mid-campaign.
Achieve Measurable Results for Political Goals with In-Home Advertising
- 90% household coverage in each state
- Target the Streaming TV or other devices in each household
- Target households with relevant political party affiliations
- Target the households that are most interested in top causes
- Located households that donate to political campaigns