Native Ads
Highly Engaging Ad Format
Meets Programmatic
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What is Native Advertising?
Native Advertising is a type of advertising that matches the form and function of the location in which it appears. The ad is nearly indistinguishable from the surrounding content and the website on which it appears.
Native Advertisement Placement Types
In-App
In-app refers to mobile applications. These are applications designed to run on mobile devices (smartphones and tablets).
Some apps are pre-installed, but most apps are selected, downloaded, and installed by users.
- More likely to reach a particular, single user
- Usage is on the rise; typically 65% of the population or greater
- More targeting options are typically available on a mobile device since the geo-location of the user may be available
Desktop
Even though mobile is on the rise, desktop usage is consistent. Desktop typically provides better visibility for rich media content and long content ads. There is a lot more screen space to work with.
- ROI on desktop typically outperforms mobile
- Screen display capabilities are better on desktop
- If you are seeking to get the user to fill out a form, desktop can perform in a superior way
Mobile Browser
Native ads are placed within browsers on mobile devices.
Every mobile device has a mobile browser, so your audience size potential greatly increases when using mobile browsers to target native ads.
- Large audience available
- Mobile’s share of daily internet time is now about 53.5% of the time
- Only 7.5% of mobile time is spent in a browser, but it’s very intention-based and targetable
The Advantages of Native Ads
Engagement
Native ads utilize the look and feel of the website and platform, which results in a much higher engagement than nearly any other ad format.
Trust
Native provides a better ad experience than many other formats. They are far less disruptive, and consumers tend to prefer them to any other format.
Targeting Capability
Programmatic offers unparalleled targeting capabilities using native advertising. When you pair the targeting capabilities of native advertising with the unique data available when targeting a consumer on a mobile device, you get rich targeting capabilities.
Reach
Native ads can be extended to desktop and mobile devices, but a powerful approach is utilizing native ads as a part of a robust programmatic marketing campaign that covers mobile, desktop, TV, audio, and a variety of other channels.
Transparency
Programmatic native advertising provides unique metrics that can be customized for any unique business. Above The Fold creates custom reporting for every client and any individual campaign.
Brand Value
Consumers engage with native advertising more effectively than nearly any other approach. When you create Native ads, you are telling a story, educating, and drawing upon deep emotions within the consumer. Content, pure and simple, creates brand awareness.
Native Advertising is highly engaging
- It does not stick out like a misplaced advertisement
- You are targeting only the right consumers with ATF precise targeting technology
- Most advertisers see an improvement in both their reach and the lift of their campaigns
Native Ads Are Mobile-Focused and Time Spent on Mobile Continues to Increase
Read the latest on Programmatic Display
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Not only highly competent but sincere in their efforts. So hard to find help that treats your business like their own but that is the experience I’ve had with Jessica and Josh. They have gone beyond the scope of contracted services in attempts to better my business. I consider myself fortunate to have found them.
Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.
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Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.
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Marketing gurus!!! Jessica is very knowledgeable and innovative!!!
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Above The Fold and our programmatic partners have ran over 390,000 campaigns in 2021. We learned quite a bit about programmatic marketing. The most important thing that we’ve learned is that programmatic marketing is the most effective way to target a very specific audience across a wide range of ad formats and marketing channels.
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