Personalized Retargeting
Convert Those Who Have
Not Converted
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Typical website conversion is 2%, but what about the remaining 98%?
Programmatic retargeting is an effective way to attract, market, and convert those consumers that did not convert on an initial visit to your website. Retargeting is a great way to recapture lost revenue.
Benefits of Retargeting
Brand Benefits
You’ve already spent resources driving visitors to your website. Programmatic retargeting is a powerful way for you to continue to build brand awareness with the consumer after the non-converting visit.
Efficient Spend
Potential customers that have come to your website have already expressed interest, far more interest than most prospects. You can further develop your relationship with those that have visited your website.
Close The Deal
Programmatic retargeting is some of the most effective ad spend you can invest in. Consumers have expressed interest in your product and come to your website, now you have an excellent opportunity to close the deal through retargeting ads.
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Above The Fold and our programmatic partners have ran over 390,000 campaigns in 2021. We learned quite a bit about programmatic marketing. The most important thing that we’ve learned is that programmatic marketing is the most effective way to target a very specific audience across a wide range of ad formats and marketing channels.