ABM

Synergizing ABM and Programmatic Media

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At a Glance

A B2B software company partnered with getabovethefold.com to align their ABM strategy with programmatic advertising. Using geofencing and targeted channels like Display, Audio, and CTV, we reached key decision-makers at scale. The campaign delivered 40 qualified leads in Q1, increasing by 460% in Q2, leading to a continued partnership and expanded goals.

Key Metrics

After running with us for 1 quarter, we were able to generate 40 qualified leads through our marketing efforts. After seeing the strategy in effect and refining the process, we were able to increase qualified leads by 460% in Q2. The client has remained in a partnership with us and has increased budgets and goals as progress and leads are continuing to grow. Synergizing the ABM approach with Programmatic Advertising is a highly effective strategy for B2B businesses looking to efficiently reach their target audience and drive qualified leads.

460%

Qualified Lead Growth

16%

In Budget Growth

CHALLENGES

A mid-sized B2B software company approached getabovethefold.com with the goal of increasing qualified leads and driving sales pipeline growth by improving alignment between their account-based marketing (ABM) strategy and digital media efforts. While the company had a clear list of high-value target accounts and robust sales enablement materials, their challenge was in reaching and engaging those decision-makers efficiently at scale.

SOLUTIONS

We used data from the client’s sales team to pinpoint key company office locations from their target account list. We were also tasked with refreshing this list at least quarterly. Using this data, we developed a precision targeted programmatic strategy that included geofencing each location to serve ads exclusively to users identified as Business Decision Makers within those physical boundaries. This allowed us to deliver tailored Display, Native, Audio, Podcast, Online Video, and Smart TV ads to the right audiences when they were most likely to be engaging with work-related content. The approach ensured our messaging reached key stakeholders at the optimal time and place, boosting engagement and driving qualified lead traffic.

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Google Review

5.0 Star

Not only highly competent but sincere in their efforts. So hard to find help that treats your business like their own but that is the experience I’ve had with Jessica and Josh. They have gone beyond the scope of contracted services in attempts to better my business. I consider myself fortunate to have found them.

– Frederick Sette

Josh from Above the Fold has taken on everything we at ExpertVoice have shot at him and does so in a thorough, timely, and organized manner. Utilizing his extensive industry experience and specific reporting and implementation techniques are just two ways that have helped our marketing team excel since having brought him on. I never have to worry about anything slipping through the cracks with the help of his dedication to excellence.

– Mikayla R

Positive: Professionalism, Quality, Responsiveness, Value
Above The Fold is fantastic. Josh and Jessica do it the right way. They focus on your goals and what you are looking to achieve and then come up with programs to help you accomplish your goals with the best ROI. They treat you like a partner and care about the success of your business.

– Tyler Reed

Positive: Professionalism, Responsiveness
Jessica and Josh are a marketing dream come true, wonderful to work with and excellent follow through.

– Nikki Spurling

Positive: Professionalism, Quality, Value
Love this company. They do an amazing job

– Laura Swanson

Positive: Professionalism, Quality, Responsiveness, Value
Marketing gurus!!! Jessica is very knowledgeable and innovative!!!

– Darika Murphy

Upgrade Your Targeting
With Programmatic
Hyper-Targeting

Above The Fold and our programmatic partners have ran over 390,000 campaigns in 2021. We learned quite a bit about programmatic marketing. The most important thing that we’ve learned is that programmatic marketing is the most effective way to target a very specific audience across a wide range of ad formats and marketing channels.

Get Started with a
Custom Strategy Call

By clicking submit, you agree and consent for Get Above The Fold, Inc. to call in order to deliver the requested strategy call, as well as to email you regarding products or services that we think may be of interest.