There are a variety of benefits of using programmatic marketing for the hospitality industry through
Above The Fold

Increased Reach

There is no longer a need to negotiate with publishers directly. You can now hit only the right people at scale with the right ad. Programmatic gives you a chance to ensure the right audience receives the correct, most relevant message across various media types.

Relevant Impressions

Historically advertisers in the hospitality space would make media buys, hoping that 25-50% of the impressions would make it to the correct audience. With programmatic, you can be assured that your precious marketing dollars will get maximum impressions to the correct audience and drive results.

Real-time Optimizations

As an advertiser running programmatic marketing with Above The Fold, you can monitor all ad placements and budget spending. You will receive invaluable insights into which audiences are producing results. As an advertiser, you will have all the data in one place in the Get Above The Fold reporting platform.

Testing Capabilities

Above The Fold has built its business and reputation on solid testing approaches. Programmatic marketing through Above The Fold allows you to conduct powerful A/B testing across a variety of media types and throughout the custom audiences you’d like to target.

Above The Fold will help maximize your immediate dollars and provide you with the insights you need to stretch all future marketing dollars you decide to invest.