April 2024

live sports digital advertising

The Big Play: The Power of Advertising Alongside Live Sports Streaming

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In the dynamic realm of media, one trend stands out as a true game-changer: live sports streaming. It’s not just a trend; it’s a revolution reshaping how advertisers connect with audiences. At the forefront of this revolution is Connected TV (CTV), capturing hearts and screens worldwide with its unbeatable live sports offerings. A staggering 90% […]

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The Power of Identity: How CTV Is Winning the Ad Game with Verified Data and The Trade Desk’s UID 2.0 Solution

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The Rise of CTV in a Cookie-less World As the industry braces for a cookie-less future, Connected TV (CTV) emerges as a beacon of change, providing a solution that adapts to and develops in the new digital engagement standards. The key to CTV’s current and future success? Verified identity. The Power of Verified Data A

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connected tv trends in digital marketing

Shaping the Future: The Rise of Connected TV in Advertising

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A major shift is happening in advertising and it’s clear that Connected TV (CTV) is leading the way. With technological advancements and changes in how people watch TV, advertisers are quickly moving toward CTV, seeing its incredible potential to reach and connect with audiences better than traditional TV. The 2024 Connected TV Report by The

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