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live sports digital advertising

The Big Play: The Power of Advertising Alongside Live Sports Streaming

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In the dynamic realm of media, one trend stands out as a true game-changer: live sports streaming. It’s not just a trend; it’s a revolution reshaping how advertisers connect with audiences. At the forefront of this revolution is Connected TV (CTV), capturing hearts and screens worldwide with its unbeatable live sports offerings. A staggering 90% […]

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The Power of Identity: How CTV Is Winning the Ad Game with Verified Data and The Trade Desk’s UID 2.0 Solution

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The Rise of CTV in a Cookie-less World As the industry braces for a cookie-less future, Connected TV (CTV) emerges as a beacon of change, providing a solution that adapts to and develops in the new digital engagement standards. The key to CTV’s current and future success? Verified identity. The Power of Verified Data A

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connected tv trends in digital marketing

Shaping the Future: The Rise of Connected TV in Advertising

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A major shift is happening in advertising and it’s clear that Connected TV (CTV) is leading the way. With technological advancements and changes in how people watch TV, advertisers are quickly moving toward CTV, seeing its incredible potential to reach and connect with audiences better than traditional TV. The 2024 Connected TV Report by The

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Targeting High Net Worth Individuals: Above The Fold’s Blueprint for Elevating a Real Estate Investment Fund

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Companies that need to reach high net worth individuals often have difficulty finding the right audience at scale while maintaining strategic messaging across channels. Traditional channels like Facebook and Google have heavily restricted targeting based on demographics like income, but these same restrictions are not necessary in programmatic advertising. In this case study we illustrate

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dental office marketing and advertising

Unlocking Success: How a Dental Software Company Leveraged CTV Advertising for Growth

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In the ever-evolving landscape of B2B software advertising, finding the right audience at scale while maintaining strategic messaging across channels can be a daunting task. This case study highlights a success story that exemplifies effective strategies for overcoming these challenges. The case study revolves around an enterprise dental-focused software provider that approached Above The Fold

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programmatic advertising in politics

Advertising in Politics: Harnessing the Power of Programmatic Media for Voter Engagement

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In an ever-evolving political landscape, capturing voter attention has become a formidable challenge, often accompanied by escalating costs. As competition intensifies and ad recall diminishes, political campaigns face the daunting task of delivering impactful, channel-appropriate, and innovative advertising strategies to combat voter fatigue. That’s where programmatic media comes into play. By leveraging the expansive targeting

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Why You Should Set Up Google Analytics 4 Now: Unlock Customization and Machine Learning Benefits

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If you utilize Google Analytics Universal Analytics (UA) for any type of website insight, the time to upgrade your tracking to GA4 is now! The digital landscape is constantly changing, and staying ahead in technology and data tracking is crucial for success. Google’s new GA4 platform takes this free tool up a few steps with

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Google DSP

Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies

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One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we

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