We’re excited to share that Jessica Chase, CEO of Above the Fold, recently appeared on The Branding Bros Podcast, hosted by Josh Webber, CEO and Co-founder of Big Red Jelly. In this episode, Jessica breaks down what programmatic advertising really is—and how it’s reshaping the digital marketing ecosystem.
The Branding Bros Podcast is a go-to resource for marketers, entrepreneurs, and creatives looking to stay ahead of the curve in branding, digital strategy, and business growth. Each episode dives into the ideas and innovations driving success in today’s fast-changing marketing landscape.
In this conversation, Jessica shares how programmatic advertising uses automation, data, and AI to deliver smarter, more efficient campaigns across every digital channel—from display and video to connected TV. She explains how Above the Fold is helping brands harness this technology to reach the right audiences, reduce wasted spend, and improve transparency and performance.
The discussion also explores how programmatic is changing the roles of marketers and agencies alike—pushing teams to think more strategically about data, creativity, and real-time optimization.
Whether you’re a business owner exploring smarter ad buying or a marketer curious about the future of media, this episode offers clear insights and actionable takeaways from one of the industry’s most forward-thinking leaders.
You can listen to the episode now on Spotify or watch the full episode below!
Hi, I’m Gabe Rehmer, a business student at the University of Utah studying Marketing. I’m passionate about digital strategy, consumer behavior, and finding innovative ways to connect brands with their audiences. I love staying up to date on the latest marketing trends, networking with industry professionals, and applying what I learn to real-world projects.