Jessica has experienced a number of significant changes in her life, including some that were involuntary and others that were a result of her own initiative. As a female entrepreneur and mother of three, she took the bold step of starting her own business around the time the COVID-19 pandemic began. Jessica exudes positivity and […]
Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring
Insights From Building a Programmatic Advertising Agency Read More »
All too often, we have conversations with prospects and marketing experts who don’t understand programmatic advertising. To be fair, a lot of the history and terms can be complicated so we wanted to create a blog post to break down the key elements. Let’s start by going through a timeline of when programmatic advertising started
What In The World Is Programmatic Advertising??? Read More »
Check out Jessica’s first podcast where she talks about Above The Fold, programmatic marketing, team collaboration, team engagement, leadership, and how she got her start in marketing. She had so much fun chatting with Shawn J. Richards, Founder/CEO of blueskybizconsulting.com and the Team Engagement Podcast. Thanks for having her Shawn!
Team Engagement Podcast – Having a Plan Boosts Confidence Read More »
Everyone in the online advertising industry talks about the “Google Bomb,” third-party cookies going away over the last few years. The initial first step was announced to be completed by the end of 2022 which aligned with Apple’s IDFA changes. Google’s retirement of cookie’s has been continually pushed back, but on Jan 4, 2024, 1%
Preparing For A Cookieless Future in Digital Advertising Read More »
According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.
Hyper-Targeting With Programmatic Read More »
We were having a spirited conversation a few days ago, “What does it mean to be “experts of programmatic”? It can probably mean many things to a lot of people, but what does it mean to the team at Above The Fold? It means solving challenging problems for our clients. It means shedding light on
Experts of Programmatic Read More »
