As the political climate heats up in preparation for the 2024 elections, a new titan emerges in the realm of political advertising: Connected TV (CTV). This innovative media channel is quickly becoming a game-changer, offering a fresh approach to engaging voters and turbocharging campaign strategies. Let’s dive into how CTV is transforming the landscape of […]
Connected TV Becoming the Giant of US Political Advertising Read More »
In the dynamic realm of media, one trend stands out as a true game-changer: live sports streaming. It’s not just a trend; it’s a revolution reshaping how advertisers connect with audiences. At the forefront of this revolution is Connected TV (CTV), capturing hearts and screens worldwide with its unbeatable live sports offerings. A staggering 90%
The Big Play: The Power of Advertising Alongside Live Sports Streaming Read More »
The Rise of CTV in a Cookie-less World As the industry braces for a cookie-less future, Connected TV (CTV) emerges as a beacon of change, providing a solution that adapts to and develops in the new digital engagement standards. The key to CTV’s current and future success? Verified identity. The Power of Verified Data A
A major shift is happening in advertising and it’s clear that Connected TV (CTV) is leading the way. With technological advancements and changes in how people watch TV, advertisers are quickly moving toward CTV, seeing its incredible potential to reach and connect with audiences better than traditional TV. The 2024 Connected TV Report by The
Shaping the Future: The Rise of Connected TV in Advertising Read More »
Companies that need to reach high net worth individuals often have difficulty finding the right audience at scale while maintaining strategic messaging across channels. Traditional channels like Facebook and Google have heavily restricted targeting based on demographics like income, but these same restrictions are not necessary in programmatic advertising. In this case study we illustrate
In the ever-evolving landscape of B2B software advertising, finding the right audience at scale while maintaining strategic messaging across channels can be a daunting task. This case study highlights a success story that exemplifies effective strategies for overcoming these challenges. The case study revolves around an enterprise dental-focused software provider that approached Above The Fold
Unlocking Success: How a Dental Software Company Leveraged CTV Advertising for Growth Read More »
It’s essential in digital advertising to understanding and responding to your target audience’s daily behaviors is key. Let’s embark on a journey through a consumer’s typical day and discover how a well-rounded media plan can transform your brand’s reach and impact. A Day in the Life of Your Consumer Imagine a day in the
The Perfect Performance Marketing Media Mix Read More »
In a recent webinar with BrandLive and eMarketer, three analysts explored current B2B trends and their predictions for the vertical. Predictions centered heavily around the utilization of Artificial Intelligence and how that would impact data quality, brand equity and marketing strategies. Below we highlighted a few of the key highlights, and you can watch the
B2B Marketing Trends – AI And Programmatic Media Read More »
In the competitive arena of law firm advertising, advertising costs on platforms like Google have soared to astronomical heights, leaving many firms grappling with the dilemma of how to attract clients without breaking the bank. However, there’s a game-changing solution available to you: programmatic advertising. Picture this: you’re a law firm specializing in personal injury
Unlocking Cost-Effective Legal Advertising: The Power of Programmatic Marketing Read More »
In an ever-evolving political landscape, capturing voter attention has become a formidable challenge, often accompanied by escalating costs. As competition intensifies and ad recall diminishes, political campaigns face the daunting task of delivering impactful, channel-appropriate, and innovative advertising strategies to combat voter fatigue. That’s where programmatic media comes into play. By leveraging the expansive targeting
Advertising in Politics: Harnessing the Power of Programmatic Media for Voter Engagement Read More »
