Social Media

Connected TV Becoming the Giant of US Political Advertising

Political, Programmatic, Social Media /

As the political climate heats up in preparation for the 2024 elections, a new titan emerges in the realm of political advertising: Connected TV (CTV). This innovative media channel is quickly becoming a game-changer, offering a fresh approach to engaging voters and turbocharging campaign strategies. Let’s dive into how CTV is transforming the landscape of […]

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Expand reach beyond FB and Instagram with Programmatic Advertising

The Meta Implosion & How Programmatic Advertising Can Fill the Gap

Performance, Programmatic, Social Media /

On Feb 3, 2022, Facebook, or Meta now with their new name change, had the single biggest drop in stock market history. Over 328 billion of value was lost in the company over the span of minutes, and Meta reported a 10 billion dollar loss for 2021.  Christopher Claflin (@christopherclaflin) did a great job of

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