In a recent episode of Return on Reputation, hosted by Justin Obey, Jessica Chase, Co-Founder of Above the Fold, joins the conversation to break down what actually drives growth for modern founders. Unlike traditional marketing discussions that focus on tactics and trends, Return on Reputation centers on how personal brand, trust, and authority translate into […]
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National scale. Local relevance. Measurable performance gains. Most marketers today understand the importance of reaching the right audience. But in a fragmented media landscape—where users bounce between streaming platforms, websites, mobile apps, and audio—it’s no longer enough to simply “show up” everywhere. The real challenge is turning that visibility into action. That’s exactly what Above
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In today’s omnichannel retail environment, consumers rarely follow a straight path to purchase. They research products online, compare prices on mobile devices, and often complete their transactions in physical stores. For brands with nationwide retail partners, the challenge lies in connecting these digital touchpoints to real-world sales performance. A premium nutritional supplement brand faced this
Programmatic Retail Growth Strategy: Bridging Digital Engagement and In-Store Sales Read More »
HubSpot, long considered the gold standard in B2B content marketing, has recently experienced a significant decline in organic search traffic. This decline has sent shockwaves through the SEO and digital marketing communities, prompting a reexamination of what works in search today and how brands should adapt their programmatic strategies, especially as channels like Connected TV
What HubSpot’s SEO Collapse Teaches Us About Future-Proofing Programmatic Marketing Read More »
Premium inventory refers to advertising placements that are considered top-tier due to factors such as the quality of the publisher, the environment in which the ads appear, guaranteed visibility, and audience relevance. Prestigious websites, popular streaming services, and well-known digital properties typically reserve this inventory to attract desirable and engaged audiences. Programmatic guaranteed deals exemplify
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In B2B marketing, reaching the right people is far more critical than reaching everyone. For companies selling high-value solutions, the challenge isn’t always awareness—it’s access. How do you get the decision-makers who matter most when they’re ready to engage? One B2B software company asked that very question. Despite having a crystal-clear vision of who they
Combining Programmatic Advertising with ABM to Drive B2B Pipeline Growth Read More »
Are you tired of investing money in digital ads that don’t deliver results? Programmatic advertising promises a better way—precision targeting, real-time optimization, and maximum return on investment (ROI). But let’s face it: navigating the world of DSPs, DMPs, and bidding algorithms can feel like rocket science. That’s where an advertising agency comes in as your
How Partnering with an Advertising Agency Can Maximize Your Programmatic Advertising ROI Read More »
We’re excited to share that Jessica Chase, CEO of Above the Fold, recently appeared on Agentic Shift, hosted by David Rodnitzky—founder of 3Q Digital and a leading advisor to marketing agency founders. In this episode, Jessica dives into the transformative impact of programmatic advertising on modern marketing strategy. Agentic Shift is a go-to resource for
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Sports Marketing in the Digital Era Sports marketing is entering a new era, driven by the unstoppable rise of programmatic advertising and Connected TV (CTV). These technologies transform how brands connect with passionate sports fans, combining precision, flexibility, and reach like never before. By 2025, experts project that 114 million viewers will watch live sports
From the Field to the Screen: Programmatic and CTV’s Big Win in Sports Read More »
In today’s rapidly changing advertising landscape, understanding the shifts in spending between offline and online mediums is crucial for businesses. The latest data from the Winterberry Group’s “Outlook for Advertising, Marketing and Data 2024: A Market in Transformation” report, presented by Insider Intelligence, provides valuable insights into these trends. Offline Ad and Marketing Spending Despite
