As a marketer, understanding the effectiveness of different marketing investments is crucial. Media Mix Models (MMM) provide insights into the performance of your marketing strategies, helping you make informed decisions for future campaigns.
By following these best practices, you can enhance the accuracy and reliability of your media mix models, leading to more effective marketing strategies and better investment decisions. For further assistance, reach out to your account team at Above The Fold.
Hi, I’m Gabe Rehmer, a business student at the University of Utah studying Marketing. I’m passionate about digital strategy, consumer behavior, and finding innovative ways to connect brands with their audiences. I love staying up to date on the latest marketing trends, networking with industry professionals, and applying what I learn to real-world projects.