In the midst of the impending cookie deprecation era, there is a distinct sense of excitement that permeates the dynamic realm of digital marketing, as eloquently expressed by Grant Whitmore. As the industry counts down to the anticipated implementation of blocking by Google on January 4th, 2024, it confronts challenges but also stands at the […]
Golden Opportunity in the Era of Cookie Deprecation – A Call for UID Read More »
Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least 22% more conversions? Today, let’s take the time to explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance.
A True Media Mix in Performance Marketing Read More »
As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to
Programmatic Out-of-Home Ad Spending Takes Off in the US Read More »
At Above the Fold, our audience targeting solutions are uniquely built to enable highly localized planning, execution and attribution. In this blog, we’re going to be taking a bit of a deep dive into these questions: KEYWORD-LEVEL SEARCH RETARGETING In a nutshell, keyword expansion is when you expand your keyword list for your SEM (search
What is Keyword-Level Search Retargeting? Read More »
Performance Marketing Strategy Performance marketing has rapidly evolved over the past decade, with the digital landscape undergoing significant transformation. Today’s brands and advertisers have a plethora of channels and strategies at their fingertips. But is it enough to focus solely on search and social for driving performance? Understanding Performance Marketing At its core, performance marketing
Why You Should Integrate Programmatic Into Your Performance Marketing Strategy Read More »
In today’s fast-paced and interconnected world, advertising plays an influential role in shaping society’s perceptions, attitudes, and behaviors. As marketers, it is our responsibility to not only captivate audiences but also represent fairness, inclusivity, and diversity in our campaigns. This article aims to shed light on the significance of equitable advertising, exploring how it not
The Importance of Equitable Advertising Read More »
Programmatic Video is the use of software to purchase digital video advertising. The benefit of programmatic video versus traditional video ad buying is that it can utilize real-time data to get your video ad in front of the right customer at the right time. PRE-ROLL Video ads that play before free content on sites like
Programmatic Video: Gaining Momentum Read More »
Market to Your Target Audience on a More Personalized Level Native Advertising is an integrated ad experience that you need to jump on if you’re looking to diversify how you’re reaching your customer persona. Native ads are content-based ads that match the form and function of whatever platform the advertisement may appear on. With the
3 Ways to Utilize Native Advertising to Increase Purchase Intent Read More »
5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home. Most
5 Programmatic Ad Strategies for Luxury Real Estate Read More »
Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices
Audio Campaigns and Higher Education Read More »
