Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring current entrepreneurs or those who are on the fence about pursuing a business idea.”
Jessica has an exceptional story of how she’s used diverse experiences, and several years within the digital advertising space, to build Above the Fold. She details this journey and shares great advice for managing business ownership, parenting and more.
She also goes into what we do at Above the Fold, a programmatic advertising agency, and how we help businesses reach grow their audience and revenue with strategic digital advertising campaigns. Starting with a defined customer persona we can build a comprehensive media plan to connect with them across the web, streaming TV and streaming audio with Display, Native, Video and Audio ad formats.
With a programmatic advertising agency, there’s no need to contact every TV channel, website, podcast, and radio station to negotiate one-off ad buys. Programmatic agencies like Above the Fold can help you negotiate with every single publisher, TV channel, app, podcast, and website with one ad budget. Negotiating with one-off TV channels, websites, podcasts, and radio stations is often more expensive for advertisers. Programmatic advertising can drive your costs down AND target your key audience with more precision.
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