Awareness Archives - Above the fold

Are You Reaching Your Ideal Customers Beyond Google and Facebook?

Ad Formats, Audience Targeting, Awareness, Demographic, Digital Marketing, Marketing, Measurement, Performance, Programmatic / Julianne Martin

Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of […]

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Golden Opportunity in the Era of Cookie Deprecation – A Call for UID

Ads, Artificial Intelligence, Awareness, Cookies, Digital Marketing, Marketing, Measurement, Performance, Programmatic, Targeting, Unified ID / Pierce Ginzberg

In the midst of the impending cookie deprecation era, there is a distinct sense of excitement that permeates the dynamic realm of digital marketing, as eloquently expressed by Grant Whitmore. As the industry counts down to the anticipated implementation of blocking by Google on January 4th, 2024, it confronts challenges but also stands at the

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A True Media Mix in Performance Marketing

Ad Formats, Ads, Awareness, Digital Marketing, Google, Marketing, Measurement, Performance, Programmatic / Julianne Martin

Are you a digital marketer who constantly wonders if your campaigns could be achieving more? What if there was a strategy lying right under your nose that could potentially unlock at least 22% more conversions? Today, let’s take the time to explore this hidden gem: programmatic advertising and its role in enhancing digital marketing performance.

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Programmatic Out-of-Home Ad Spending Takes Off in the US

Ad Formats, Ads, Awareness, Digital Marketing, Marketing, Measurement, Performance / Pierce Ginzberg

As out-of-home (OOH) advertising recovers from its pandemic decline, programmatic trading of digital signage offers new opportunities. According to Insider Intelligence’s latest OOH report, programmatic OOH spend will triple between 2022 and 2025, though it still accounts for less than 10% of total outdoor ad dollars. For programmatic media agencies, OOH introduces unique inventory to

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4 Ways To Benefit From Programmatic Podcast Advertising

Ad Formats, Audience Targeting, Audio Advertising, Awareness, Brand, Programmatic / Julianne Martin

As a business owner or marketer, you’re always looking for ways to increase sales and get more customers. Well, we have great news for you: did you know that podcast advertising could be a great way to do just that? Podcast advertising, specifically programmatic podcast advertising, is a relatively new ad placement opportunity, but it’s

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Frequent Questions about Programmatic Advertising for E-Commerce Brands

Awareness, Brand, Programmatic / Julianne Martin

Our CMO, Julianne Martin was part of an “Ask Me Anything” event on Slack with Sharehouse. Here are the questions asked by business owners and marketers about programmatic advertising. What are the common mistakes marketers and brands are making with programmatic advertising? Use the same KPIs for every type of strategy, or old KPIs. It’s

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Insights From Building a Programmatic Advertising Agency

Awareness, Brand, Experts, Programmatic, Small Business / Julianne Martin

Above The Fold’s Co-Founder & CEO Jessica Chase recently had the pleasure of speaking on The Venture Anyway Builder Podcast with Dale Majors. This podcast “inspires people to take the road less traveled by sharing the journeys of entrepreneurs who are making their own way in the world through building a business. Whether it’s inspiring

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Programmatic Advertising Built for the Fast Pace and Personalization of Politics

Audience Targeting, Awareness, Demographic, Geofence / Julianne Martin

According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about

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A Growth Marketers Job

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic / Jessica Chase

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Marketing, Performance, Programmatic, Targeting, TV / Jessica Chase

What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,

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