Google ads charges a premium for clicks. Programmatic advertising can provide equal quality at a high volume for a fraction of the cost. We’ll explain why this is so important for the advertising of Personal Injury & Legal Services.
While there are several industries that come with a high cost per click on Google, one of the most consistently high cost industries is Personal Injury & Legal Services. Due to their popularity, relevant legal keywords can run from $100 all the way to $400 per click. Yet despite this, many legal firms will continue to pay the expensive price for this due to a perceived lack of other options. But this couldn’t be further from the truth.
Above The Fold has been driving injury law traffic for $4-6 per click, resulting in anywhere from 88-94% in savings. We’re able to keep these costs low through three particular methods:
- Geofencing
- Site Retargeting
- Keywords (Non Google)
Despite the common belief that Google holds a monopoly on searches, with over 1.83 billion websites and an increased desire for search engines allowing for private searches, more and more people are beginning to conduct searches on other websites. By combining this with geofencing, in which we target an area with people highly likely to need your services, and site retargeting, showing ads to people who have already visited your website, we are able to hyper-target a relevant audience at an 80-90% lower cost.
While Google is high quality, it is extremely expensive. Above The Fold can either help you create a keyword target list from scratch or utilize your already existing Google Ads accounts to launch Search Targeted Programmatic campaigns. Contact us now!
