Whether it’s music or podcasts, audio streaming is more popular now than ever before. And while just about anyone can enjoy using this form of media, a study by Brigham Young University – Hawaii showed that over 91% of its students regularly use these programs more than any of the other services that their devices offer.
With the popularity of audio streaming continuing to rise, this has opened up a new avenue for Universities through audio advertising campaigns. According to research from a Kantar Millward Brown Brand Lift Study, there are several ways to reach the target audience with their message. By using multiple formats such as audio, display, and video, ending on the universities tagline, and targeting high school graduates ages 18-34, Universities are able to see fantastic results. As seen in the image below, there have been gains of up to +7 points for Online Ad Awareness, +5 points for Message Association, and +6 points to Brand favorability.
With the continued dominance of audio streaming among media sources, there’s no time like the present to begin audio-based advertising for your University. Contact us now to find out how we can help!