It’s essential in digital advertising to understanding and responding to your target audience’s daily behaviors is key. Let’s embark on a journey through a consumer’s typical day and discover how a well-rounded media plan can transform your brand’s reach and impact.
A Day in the Life of Your C
onsumer
Imagine a day in the life of your average consumer: starting with social media, commuting with their favorite tunes, browsing news at lunch, searching for dinner options, encountering a digital ad on their way home, and unwinding with some TV at night.
Ultimately, every part of your marketing plays a part in driving performance. This routine is a goldmine of touchpoints, each an opportunity for your brand to make a connection. Purchase decisions could happen at any point in the customer journey.
If your strategy only includes search and social you are reaching your audience in limited moments. Digital advertising in todays day and age requires more of a holistic lifecycle of value-based messages, videos, audio and seeing examples of the brand in a users day-to-day lift. Advertisers can complete the journey with the premium, omni-channel scale of programmatic.
Search and Social Are Just One Piece Of The Digital Marketing Puzzle
M
any brands focus their strategy solely on the realms of social media and search. While these are significant touch points, they represent just a fraction of the potential interactions with your audience.
By limiting your brand’s presence to these platforms, you miss out on myriad opportunities to engage with your audience throughout their day.
Running search and social only drives performance within a subset of consumers. Programmatic enables marketers to drive performance by expanding the audience exponentially, because you are able to access infinitely more media opportunities.
The Power of Programmatic in Your Media Plan
This is where programmatic advertising comes into play, completing the consumer journey by ensuring your brand message reaches audiences across various platforms. Programmatic isn’t just about covering more ground; it’s about strategic placement in premium omnichannel scales. From social platforms like Facebook and Twitter to streaming services like Spotify and HBO Max, and even digital out-of-home platforms such as Vistar Media and Clear Channel, programmatic offers a holistic approach to brand visibility.
Programmatic: The Essential Pillar in Digital Strategies
Programmatic media buying has evolved from a novelty to a necessity. It’s a critical pillar in any rounded-out digital strategy, providing hard ROI evidence when complementing
traditional search and social strategies. Leading advertisers have realized the untapped potential of programmatic advertising. Every day, there are assisted conversions that remain unclaimed by brands not yet harnessing the full power of programmatic
The Call to Action for Savvy Marketers
For savvy marketers, the message is clear: the time to integrate programmatic into your media plan is now. It’s not just about keeping up with the trends; it’s about maximizing performance and ensuring your brand resonates with your audience throughout their daily journey. Testing and adopting programmatic advertising strategies will place your brand at the forefront of consumer interactions, leveraging every touchpoint for optimal engagement and conversion.
Evolve Your Performance Strategy By Adding Programmatic
In conclusion, developing a media strategy based on your target audience’s behaviors entails comprehending and embracing the complete range of their everyday digital interactions. By implementing programmatic advertising into your plan, you open up a world of possibilities for connecting with your target audience in meaningful and impactful ways. It’s time to go outside the box and create a media strategy that truly reflects your audience’s dynamic lifestyle.
