We’re excited to share that Jessica Chase, CEO of Above the Fold, was a featured speaker at Big Red Jelly’s Small Business Success Series, a live event designed to help founders and growth-minded teams reflect on the past year and plan strategically for the year ahead.
Hosted by Big Red Jelly, the Small Business Success Series brings together entrepreneurs and business leaders to share practical frameworks and real-world insights for sustainable growth. The event focused on turning year-end reflection into clear, data-driven action.
During her session, “Fueling Your Growth with Programmatic Advertising,” Jessica broke down what programmatic advertising is, how it’s expanding across digital channels, and why it’s becoming an essential tool for modern marketers. She explained how automation, data, and AI enable brands to reach the right audiences more efficiently, reduce wasted ad spend, and improve transparency.
Jessica also shared how businesses of all sizes can begin leveraging programmatic advertising as part of a smarter, more scalable marketing strategy—without unnecessary complexity.
You can watch the full recording of the Small Business Success Series event below and hear Jessica’s insights on how programmatic advertising can fuel smarter, more measurable growth.
Hi, I’m Gabe Rehmer, a business student at the University of Utah studying Marketing. I’m passionate about digital strategy, consumer behavior, and finding innovative ways to connect brands with their audiences. I love staying up to date on the latest marketing trends, networking with industry professionals, and applying what I learn to real-world projects.