Historically, tracking offline ROI has been a pain-point for many advertisers. Advertisers have needed help targeting specific locations and tracking foot traffic from one location to another location.
How can ATF help?
- Our geofencing technology can help you focus your marketing dollars on locations where your consumers are visiting.
- We can track foot traffic from one location to another location using polygon precision technology. This is different and more precise than radius geofencing.
- Geofencing saves advertisers money because they aren’t targeting the entire internet (which includes users that may or may not be within their demographic). Advertisers will only pay to show ads to users visiting locations that they know their demographic is visiting AND can measure an offline return on investment (ROI).
- Above The Fold can show a lift in users who would have organically gone into the conversion location vs. those driven to that location based on the exposure to our advertisements.
Tracking ROI on display, CTV, and audio advertising has historically been challenging. For the first time, advertisers can see if a user has been to a target location, been exposed to a CTV, display, or audio ad, then converted or gone into a critical store location after ad exposure.
With the combination of lift reports and offline foot traffic measurement, advertisers have more tools at their fingertips than ever.
Adding offline ROI metrics and lift study metrics to your overall online advertising KPIs can be a game-changer for understanding which marketing is working to drive revenue and growth for your business.
