In a recent episode of the Blue Forge Marketing Podcast, our CEO, Jessica Chase, joined the team at Blue Forge Marketing to discuss how programmatic advertising and Connected TV (CTV) are helping businesses—especially home service contractors—drive more efficient, scalable growth.
With over 20 years of experience, Jessica shares a practical, results-focused perspective on how modern advertisers can better utilize their data, improve performance across channels, and make smarter budget decisions in an increasingly competitive landscape.
Key Insights from the Episode
- Start with First-Party Data – Your CRM and existing customer data are the foundation for better targeting, stronger audiences, and improved campaign performance, allowing you to reach the right customers more consistently.
- Programmatic Enhances Your Entire Marketing Mix – Rather than replacing channels like search, programmatic helps improve performance across all channels by building awareness and reinforcing messaging, ultimately increasing conversion rates.
- Timing Matters for CTV – Connected TV is most effective once foundational marketing efforts are in place and businesses are ready to scale reach efficiently, ensuring budgets are used where they can have the most impact.
- Budget Strategy Drives Results – Success isn’t about adding more channels—it’s about allocating budget strategically based on growth stage and performance goals, which leads to more sustainable and predictable results.
- Real Performance Impact –When implemented correctly, programmatic and CTV can significantly lower cost per lead and improve overall marketing efficiency, helping businesses scale without proportionally increasing spend.
Why Businesses Should Care
Programmatic advertising and CTV enable businesses to use their marketing budgets more efficiently by targeting the right audiences rather than relying on broad, less effective campaigns. They also improve performance across existing channels by building awareness and reinforcing messaging before a customer converts. As a result, businesses can scale growth more predictably without needing significantly larger budgets or teams.
Watch the full conversation with our CEO Jessica Chase below to see how these strategies are applied in real-world scenarios:
If you’re looking to improve performance, lower acquisition costs, and build a more scalable marketing strategy, the team at Get Above the Fold can help.
Reach out to learn how programmatic advertising and CTV can fit into your current marketing mix and drive stronger results.