b2b

dental office marketing and advertising

Unlocking Success: How a Dental Software Company Leveraged CTV Advertising for Growth

Uncategorized /

In the ever-evolving landscape of B2B software advertising, finding the right audience at scale while maintaining strategic messaging across channels can be a daunting task. This case study highlights a success story that exemplifies effective strategies for overcoming these challenges. The case study revolves around an enterprise dental-focused software provider that approached Above The Fold […]

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B2B Marketing Trends – AI And Programmatic Media

AI, Artificial Intelligence, Audience Targeting, B2B, Programmatic, Small Business /

In a recent webinar with BrandLive and eMarketer, three analysts explored current B2B trends and their predictions for the vertical. Predictions centered heavily around the utilization of Artificial Intelligence and how that would impact data quality, brand equity and marketing strategies. Below we highlighted a few of the key highlights, and you can watch the

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Targeting B2B Audiences by Location: Unlocking Opportunities with Programmatic Advertising

location targeting /

In the realm of B2B advertising, location targeting has emerged as a powerful tool to connect with the right audience in the right place. Programmatic advertising offers a range of options to target B2B audiences based on their work locations, residential areas, and even specific addresses. This article will delve into the benefits and needs

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Navigating B2B User Personas and Journeys: The Key to Effective Digital Advertising

Audience Targeting, Digital Marketing, Targeting /

In the realm of advertising, particularly in the B2B landscape, understanding and defining your audience is a critical first step. B2B marketing presents unique challenges, as it requires targeting a specific and discerning audience that can greatly impact the success of your product or service.  By gaining a deep understanding of this audience, you can

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