location targeting

Programmatic Advertising: The Future of Real Estate Marketing

Digital Marketing, location targeting, Marketing, Programmatic, Targeting /

In a recent episode of Curb Appeal, host Rachel Gombosch sat down with Julianne Martin, co-founder of Above the Fold, a digital marketing and programmatic advertising agency. While the episode’s content was certainly intriguing, the conversation brought to light a profound shift in the world of real estate marketing that’s worth exploring further. Martin’s agency, […]

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Targeting B2B Audiences by Location: Unlocking Opportunities with Programmatic Advertising

location targeting /

In the realm of B2B advertising, location targeting has emerged as a powerful tool to connect with the right audience in the right place. Programmatic advertising offers a range of options to target B2B audiences based on their work locations, residential areas, and even specific addresses. This article will delve into the benefits and needs

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geofence advertising

Quick Guide To Geofencing Strategies for SMB Businesses Across Industries

Conquesting, event geofencing, Geofence, location targeting /

Geofencing is the tool for targeting potential customers by location that could revolutionize your marketing strategy. In case you aren’t sure what exactly geofencing is yet, it’s a location-based targeting technique that uses GPS, Wi-Fi, or cellular data to create a virtual boundary around a physical location. This boundary can be as small as a

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