According to thewrap.com, Americans spend a record of 6 hours or more on digital media each day. There are so many ways marketers can get in front of customers. How to choose what marketing vehicles and strategies best fit your organization is always a challenge. I recently listened to an amazing conversation between Jeff Green, […]
Are Marketers Too Focused on ROI? Read More »
Join Josh Aston as he talks with Billy Bateman @ Chatfunnels about how programmatic is different from traditional marketing and how to make your programmatic strategy effective. https://chatfunnels.com/podcast/essential-intro-programmatic-advertising-josh-aston-digital-conversations/
How can small businesses acquire the marketing tools and resources large companies have? Is it possible for you to launch $50,000 campaigns for a fraction of the price? Join ATF’s Josh Aston on the Grunt Workers, LLC Show for a discussion around how to make it happen. https://www.buzzsprout.com/1522396/8389169-discover-one-smart-way-that-small-businesses-can-compete-against-enterprise-ad-budgets
New data from Forrester shows that COVID has significantly impacted the number of touchpoints it takes for someone to make a buying decision in B2B. Buying decisions have jumped from 17 in 2019 to 27 in 2021. Forrester attributes this significant jump to a new level of attention and due diligence that companies are taking.
New Data – How Many TouchPoints to Convert in 2021? Read More »
