Josh Aston

4 Strategies to Rev Up Your Digital Marketing Strategy

Digital Marketing, Programmatic /

Every year more innovations and technologies are available for marketers, and businesses must evaluate their digital marketing strategies and adjust accordingly. With the ever-changing digital marketing landscape, staying up-to-date on the latest trends and techniques is crucial to stay ahead of the competition. If you are not staying current, you immediately lose ground in digital […]

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The Power of Machine Learning and AI in Programmatic Advertising: Revolutionizing the Way Marketers Reach Their Audience

Machine Learning, Privacy, Programmatic /

Machine learning and artificial intelligence (AI) are powerful technologies that have been integrated into programmatic advertising for a long time. These technologies have revolutionized the way marketers target and engage with their audiences. Programmatic advertising is an automated process of buying and selling online ads. It utilizes machine learning algorithms to optimize ad delivery and

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Why Marketers Should Care About UID2.0: Exploring Alternative Identity Solutions in a Post Third-Party Cookie Era

Audience Targeting, Google, Measurement, Programmatic /

A Case Study of Disney and Unified ID 2.0 With the planned deprecation of third-party cookies next year, big publishers like Disney and Paramount have been exploring alternative identity solutions like Unified ID 2.0 (UID2). The Trade Desk, which developed the program, has successfully signed up a host of partners to support UID 2.0. However,

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credit union advertising for instore visits

Credit Union Advertising for Foot Traffic and Digital Conversions

Credit Unions and Banks, Geofence, Programmatic /

Digital Marketing for Banking – A Multi-Faceted Approach Driving digital marketing results has become essential for community banks, credit unions and financial institutions within todays competitive and unpredictable economy. Programmatic advertising can be a powerful and measured way to drive direct visits to banking locations as well as digital results on banking websites. Many banks

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Programmatic Trends 2021

Infographic: Programmatic Advertising Trends From 390,000 Multi-Channel Campaigns

Programmatic, Trends /

Above The Fold and our programmatic partners ran over 390,000 campaigns last year. Our clients ran targeted campaigns across the web, apps, audio and streaming tv platforms with engaging ad formats. The goal of Above The Fold in every campaign we run is to: Deliver as many relevant impressions as possible Pair precision targeting with

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Attract Investors

Case Study: Helping Start-up Drive Growth To Attract Investors

Brand, Investment /

The following case study describes how Above The Fold recently helped a startup seeing investors to use programmatic advertising tactics to show growth capabilities in test markets. Above The Fold created brand familiarity through location and behavioral targeting and then aligned paid search marketing to capture traffic seeking the service. This successfully resulted in additional

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Google Search Mobile

Using Programmatic Advertising To Drive Brand Demand To PPC Campaigns

Google, Search /

Successfully scaling an organization requires more than simply capturing demand. In order to build a brand of meaningful size, it is important to consider all areas of the funnel – upper funnel marketing (Awareness), the middle of the funnel (Interest), and the lower part of the funnel (Convert). Is it enough to rely on one

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Dental and Healthcare

Advertising Approaches For Private Practice Healthcare: Dental, Physicians, Hospitals, and Doctors

Geofence /

Growing a healthcare or dental practice in 2022 has never been more challenging. Emerging from the COVID impacts, hiring staff, and the acceleration of technology in the space would each be worthy challenges on their own.  41% of Americans lost confidence in their doctors during the pandemic 17% are considering switching doctors from current providers

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