Beyond Google's FLoC

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like?

In 2020, Google announced that they were going to disable third-party cookies in the Chrome browser as a way of improving user privacy. Since the early 2000s, third-party cookies have been the main tool that has been used for companies to be able to hyper-target audiences that are relevant to their business. In October 2021, […]

FLoC Has Officially Been Retired, So What Does Google’s Targeting Future Look Like? Read More »