April 2022

Dental and Healthcare

Advertising Approaches For Private Practice Healthcare: Dental, Physicians, Hospitals, and Doctors

Geofence /

Growing a healthcare or dental practice in 2022 has never been more challenging. Emerging from the COVID impacts, hiring staff, and the acceleration of technology in the space would each be worthy challenges on their own.  41% of Americans lost confidence in their doctors during the pandemic 17% are considering switching doctors from current providers […]

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Google DSP

Programmatic Advertising Vs. Google Display Network – The Main Differences and Synergies

Display, Google, Programmatic, Uncategorized /

One of the most common questions that we get at Above The Fold is how Google DSP compares to programmatic and whether it makes sense to run both approaches. There is always a lot of interest in how the targeting capabilities of programmatic advertising differ vs google display network. When we receive this question, we

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