Cookie Deprecation has been in conversation for digital marketing for a few years since strides in privacy have threatened the loss of this tracking technology. But is this something to fear, or an opportunity? At Above The Fold, we anticipate these changes with excitement and not the existential crisis that many articles and experts warn […]
The Exciting Future of Advertising After Cookies Read More »
In the fast-paced realm of digital marketing, the term “cookie deprecation” has been making waves, leaving many business owners and marketers scratching their heads. What are cookies, and why should you care about their potential demise? Let’s connect the dots and explore the fundamental changes on the horizon. What Exactly Are Cookies And How Do
At Above the Fold, our audience targeting solutions are uniquely built to enable highly localized planning, execution and attribution. In this blog, we’re going to be taking a bit of a deep dive into these questions: KEYWORD-LEVEL SEARCH RETARGETING In a nutshell, keyword expansion is when you expand your keyword list for your SEM (search
What is Keyword-Level Search Retargeting? Read More »
Geofencing works by creating a virtual boundary around a physical location using GPS, RFID, Wi-Fi, or cellular data). Once created, an advertiser is able to build an audience of users that enter that virtual boundary with any location data sharing activated on their phones. Then while they’re in the geofence, or up to 30 days
What is Geofencing? Read More »
Geofencing is the tool for targeting potential customers by location that could revolutionize your marketing strategy. In case you aren’t sure what exactly geofencing is yet, it’s a location-based targeting technique that uses GPS, Wi-Fi, or cellular data to create a virtual boundary around a physical location. This boundary can be as small as a
Quick Guide To Geofencing Strategies for SMB Businesses Across Industries Read More »
Digital Marketing for Banking – A Multi-Faceted Approach Driving digital marketing results has become essential for community banks, credit unions and financial institutions within todays competitive and unpredictable economy. Programmatic advertising can be a powerful and measured way to drive direct visits to banking locations as well as digital results on banking websites. Many banks
Credit Union Advertising for Foot Traffic and Digital Conversions Read More »
According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about
Programmatic Advertising Built for the Fast Pace and Personalization of Politics Read More »
Growing a healthcare or dental practice in 2022 has never been more challenging. Emerging from the COVID impacts, hiring staff, and the acceleration of technology in the space would each be worthy challenges on their own. 41% of Americans lost confidence in their doctors during the pandemic 17% are considering switching doctors from current providers
