December 2023

Is Programmatic Advertising A Good Fit For Small Businesses?

Small Business /

Programmatic advertising has been a staple in enterprise and medium and large businesses, particularly in the B2C space, for many years. In more recent years, programmatic agencies and buying platforms and strategies have become more accessible to smaller businesses. Above The Fold helps small and medium business to access premiere inventory and ad formats for […]

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What is Keyword-Level Search Retargeting?

Ad Formats, Ads, Audience Targeting, Geofence, Marketing, Measurement, Performance, Programmatic, Search /

At Above the Fold, our audience targeting solutions are uniquely built to enable highly localized planning, execution and attribution. In this blog, we’re going to be taking a bit of a deep dive into these questions: KEYWORD-LEVEL SEARCH RETARGETING  In a nutshell, keyword expansion is when you expand your keyword list for your SEM (search

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