5 Key Programmatic Ad Strategies to Connect Home Buyers to Luxury Real Estate
Real Estate companies and realtors have increasingly turned to online advertising to connect luxury properties to their ideal buyers. Getting in front of them early with a targeted message can significantly increase chances of getting leads and successfully selling the home.
Most realtors turn to listing portals such as Zillow to post the homes, but then they have little control over the targeting and reach. Working with a real estate advertising agency can help you to target your ideal audience segment and serve ads to users where it is most relevant and impactful. Reach them where they are spending their time online, and don’t wait for them to come looking for you!
At Above The Fold, we help real estate agents and companies utilize programmatic advertising to target users by interest, demographic, and geography and serve the right ads at the right time.
Recently, we worked with a local luxury real estate agent who aimed to increase awareness of available properties and drive potential buyers to fill out forms on their website.
Throughout the year-long campaign, the realtor received over 6,000 website form submissions directly attributable to it, as well as achieving a CTR of 0.18%. These figures exceed the industry average of 0.08-0.10% by almost double the amount.
Several programmatic real estate advertising strategies were utilized for this campaign in order to reach users at each stage of the buying journey. These included:
- Search Retargeting
- Site Retargeting
- Keyword Contextual Targeting
- Category Contextual Targeting, and
- Geo-Fencing
We then furthered these results by continuously evaluating ads and optimizing campaigns around the top performers.
Finding leads in the world of luxury real estate can be difficult, but it doesn’t have to be. Contact us today to see how we can help!