Julianne Martin

live sports digital advertising

The Big Play: The Power of Advertising Alongside Live Sports Streaming

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In the dynamic realm of media, one trend stands out as a true game-changer: live sports streaming. It’s not just a trend; it’s a revolution reshaping how advertisers connect with audiences. At the forefront of this revolution is Connected TV (CTV), capturing hearts and screens worldwide with its unbeatable live sports offerings. A staggering 90% […]

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The Power of Identity: How CTV Is Winning the Ad Game with Verified Data and The Trade Desk’s UID 2.0 Solution

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The Rise of CTV in a Cookie-less World As the industry braces for a cookie-less future, Connected TV (CTV) emerges as a beacon of change, providing a solution that adapts to and develops in the new digital engagement standards. The key to CTV’s current and future success? Verified identity. The Power of Verified Data A

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connected tv trends in digital marketing

Shaping the Future: The Rise of Connected TV in Advertising

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A major shift is happening in advertising and it’s clear that Connected TV (CTV) is leading the way. With technological advancements and changes in how people watch TV, advertisers are quickly moving toward CTV, seeing its incredible potential to reach and connect with audiences better than traditional TV. The 2024 Connected TV Report by The

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Targeting High Net Worth Individuals: Above The Fold’s Blueprint for Elevating a Real Estate Investment Fund

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Companies that need to reach high net worth individuals often have difficulty finding the right audience at scale while maintaining strategic messaging across channels. Traditional channels like Facebook and Google have heavily restricted targeting based on demographics like income, but these same restrictions are not necessary in programmatic advertising. In this case study we illustrate

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dental office marketing and advertising

Unlocking Success: How a Dental Software Company Leveraged CTV Advertising for Growth

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In the ever-evolving landscape of B2B software advertising, finding the right audience at scale while maintaining strategic messaging across channels can be a daunting task. This case study highlights a success story that exemplifies effective strategies for overcoming these challenges. The case study revolves around an enterprise dental-focused software provider that approached Above The Fold

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B2B Marketing Trends – AI And Programmatic Media

AI, Artificial Intelligence, Audience Targeting, B2B, Programmatic, Small Business /

In a recent webinar with BrandLive and eMarketer, three analysts explored current B2B trends and their predictions for the vertical. Predictions centered heavily around the utilization of Artificial Intelligence and how that would impact data quality, brand equity and marketing strategies. Below we highlighted a few of the key highlights, and you can watch the

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law firm advertising personal injury

Unlocking Cost-Effective Legal Advertising: The Power of Programmatic Marketing

Law Firm /

In the competitive arena of law firm advertising, advertising costs on platforms like Google have soared to astronomical heights, leaving many firms grappling with the dilemma of how to attract clients without breaking the bank. However, there’s a game-changing solution available to you: programmatic advertising. Picture this: you’re a law firm specializing in personal injury

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programmatic advertising in politics

Advertising in Politics: Harnessing the Power of Programmatic Media for Voter Engagement

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In an ever-evolving political landscape, capturing voter attention has become a formidable challenge, often accompanied by escalating costs. As competition intensifies and ad recall diminishes, political campaigns face the daunting task of delivering impactful, channel-appropriate, and innovative advertising strategies to combat voter fatigue. That’s where programmatic media comes into play. By leveraging the expansive targeting

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Are You Reaching Your Ideal Customers Beyond Google and Facebook?

Ad Formats, Audience Targeting, Awareness, Demographic, Digital Marketing, Marketing, Measurement, Performance, Programmatic /

Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of

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