Streaming advertising is changing fast. For years, platforms like Netflix, Hulu, Disney+, and Peacock were mainly seen as places for big brand awareness campaigns. Brands could reach people watching premium shows and movies, but buying those ads often felt separate from the rest of digital advertising. Now, that gap is starting to close. Netflix is […]
Netflix Shows How Streaming Is Becoming More Programmatic Read More »
Artificial intelligence is changing how people search, research, compare options, and make decisions online. Instead of relying solely on Google, social media, or review sites, more users are turning to tools like ChatGPT to ask questions and explore solutions in a conversational way. That shift creates an important question for marketers: What happens when AI
ChatGPT Ads Are Coming: Why Marketers Should Pay Attention Now Read More »
In a recent episode of Return on Reputation, hosted by Justin Obey, Jessica Chase, Co-Founder of Above the Fold, joins the conversation to break down what actually drives growth for modern founders. Unlike traditional marketing discussions that focus on tactics and trends, Return on Reputation centers on how personal brand, trust, and authority translate into
Podcast Edition: How Programmatic Fuels Growth Read More »
National scale. Local relevance. Measurable performance gains. Most marketers today understand the importance of reaching the right audience. But in a fragmented media landscape—where users bounce between streaming platforms, websites, mobile apps, and audio—it’s no longer enough to simply “show up” everywhere. The real challenge is turning that visibility into action. That’s exactly what Above
Programmatic Advertising That Turns Awareness Into Action Read More »
In a recent episode of the Give a Sit Podcast, hosted by Wes Israelsson, Jessica Chase, founder of Above the Fold, joins the conversation from Snowbird Mountain in Utah for a unique, outdoor discussion on resilience, growth, and building a meaningful career. Unlike a traditional studio interview, Give a Sit blends business conversations with real-world
Podcast Edition: Business, Resilience, and Marketing That Connects Read More »
In a recent episode of the Blue Forge Marketing Podcast, our CEO, Jessica Chase, joined the team at Blue Forge Marketing to discuss how programmatic advertising and Connected TV (CTV) are helping businesses—especially home service contractors—drive more efficient, scalable growth. With over 20 years of experience, Jessica shares a practical, results-focused perspective on how modern advertisers
Podcast Edition: Smarter Growth with Programmatic Advertising & CTV Read More »
Digital advertising is changing quickly, and two terms you may start hearing are programmatic advertising and Agentic AI. If you’re new to programmatic, don’t worry—these ideas sound complex but are easier to understand than they seem. This article explains both in simple terms and shows why they matter for everyday marketing campaigns. Programmatic advertising is
Agentic AI vs. Programmatic: What Marketers Need to Know in 2026 Read More »
We’re excited to share that Jessica Chase, CEO of Above the Fold, was a featured speaker at Big Red Jelly’s Small Business Success Series, a live event designed to help founders and growth-minded teams reflect on the past year and plan strategically for the year ahead. Hosted by Big Red Jelly, the Small Business Success
Fueling Small Business Growth with Programmatic Advertising Read More »
When marketing to enterprise-level organizations, the road to conversion is rarely short. Long sales cycles—often stretching 9 to 12 months—require consistent engagement, message reinforcement, and precise targeting to keep potential buyers interested from the initial impression to the final contract. For one leading workforce safety technology provider, this challenge required a partner that could deliver
Programmatic Growth Strategy for Long Sales Cycles Read More »
In today’s omnichannel retail environment, consumers rarely follow a straight path to purchase. They research products online, compare prices on mobile devices, and often complete their transactions in physical stores. For brands with nationwide retail partners, the challenge lies in connecting these digital touchpoints to real-world sales performance. A premium nutritional supplement brand faced this
Programmatic Retail Growth Strategy: Bridging Digital Engagement and In-Store Sales Read More »
