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Programmatic Advertising That Turns Awareness Into Action

Leave a Comment / Ads, Connected TV, Digital Marketing, Marketing, Performance, Programmatic, Targeting /

National scale. Local relevance. Measurable performance gains. Most marketers today understand the importance of reaching the right audience. But in a fragmented media landscape—where users bounce between streaming platforms, websites, mobile apps, and audio—it’s no longer enough to simply “show up” everywhere. The real challenge is turning that visibility into action. That’s exactly what Above […]

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Jessica Chase on marketing podcast

Podcast Edition: Business, Resilience, and Marketing That Connects

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In a recent episode of the Give a Sit Podcast, hosted by Wes Israelsson, Jessica Chase, founder of Above the Fold, joins the conversation from Snowbird Mountain in Utah for a unique, outdoor discussion on resilience, growth, and building a meaningful career. Unlike a traditional studio interview, Give a Sit blends business conversations with real-world

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Podcast Edition: Smarter Growth with Programmatic Advertising & CTV

Leave a Comment / Ads, Connected TV, Digital Marketing, Marketing, Programmatic, Targeting /

In a recent episode of the Blue Forge Marketing Podcast, our CEO, Jessica Chase, joined the team at Blue Forge Marketing to discuss how programmatic advertising and Connected TV (CTV) are helping businesses—especially home service contractors—drive more efficient, scalable growth. With over 20 years of experience, Jessica shares a practical, results-focused perspective on how modern advertisers

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Agentic AI vs. Programmatic: What Marketers Need to Know in 2026

Ads, AI, Digital Marketing, Marketing, Programmatic, Targeting /

Digital advertising is changing quickly, and two terms you may start hearing are programmatic advertising and Agentic AI. If you’re new to programmatic, don’t worry—these ideas sound complex but are easier to understand than they seem. This article explains both in simple terms and shows why they matter for everyday marketing campaigns. Programmatic advertising is

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Fueling Small Business Growth with Programmatic Advertising

Ads, Connected TV, Marketing, Measurement, Programmatic, Targeting /

We’re excited to share that Jessica Chase, CEO of Above the Fold, was a featured speaker at Big Red Jelly’s Small Business Success Series, a live event designed to help founders and growth-minded teams reflect on the past year and plan strategically for the year ahead. Hosted by Big Red Jelly, the Small Business Success

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Programmatic Growth Strategy for Long Sales Cycles

Ads, Connected TV, Digital Marketing, Marketing, Programmatic, Targeting /

When marketing to enterprise-level organizations, the road to conversion is rarely short. Long sales cycles—often stretching 9 to 12 months—require consistent engagement, message reinforcement, and precise targeting to keep potential buyers interested from the initial impression to the final contract. For one leading workforce safety technology provider, this challenge required a partner that could deliver

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Programmatic Retail Growth Strategy: Bridging Digital Engagement and In-Store Sales

Ads, Marketing, Performance, Programmatic, Targeting /

In today’s omnichannel retail environment, consumers rarely follow a straight path to purchase. They research products online, compare prices on mobile devices, and often complete their transactions in physical stores. For brands with nationwide retail partners, the challenge lies in connecting these digital touchpoints to real-world sales performance. A premium nutritional supplement brand faced this

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What HubSpot’s SEO Collapse Teaches Us About Future-Proofing Programmatic Marketing

Connected TV, Marketing, Measurement, Performance, Programmatic, Real-Time Bidding /

HubSpot, long considered the gold standard in B2B content marketing, has recently experienced a significant decline in organic search traffic. This decline has sent shockwaves through the SEO and digital marketing communities, prompting a reexamination of what works in search today and how brands should adapt their programmatic strategies, especially as channels like Connected TV

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Podcast Edition: The Branding Bros with Jessica Chase

Digital Marketing, Experts, Marketing, Measurement, Programmatic, Real-Time Bidding /

We’re excited to share that Jessica Chase, CEO of Above the Fold, recently appeared on The Branding Bros Podcast, hosted by Josh Webber, CEO and Co-founder of Big Red Jelly. In this episode, Jessica breaks down what programmatic advertising really is—and how it’s reshaping the digital marketing ecosystem. The Branding Bros Podcast is a go-to

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Why Premium Inventory Is Essential for Successful Programmatic Campaigns

Ads, Digital Marketing, Marketing, Performance, Programmatic, Targeting /

Premium inventory refers to advertising placements that are considered top-tier due to factors such as the quality of the publisher, the environment in which the ads appear, guaranteed visibility, and audience relevance. Prestigious websites, popular streaming services, and well-known digital properties typically reserve this inventory to attract desirable and engaged audiences. Programmatic guaranteed deals exemplify

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