Growing a healthcare or dental practice in 2022 has never been more challenging. Emerging from the COVID impacts, hiring staff, and the acceleration of technology in the space would each be worthy challenges on their own.
- 41% of Americans lost confidence in their doctors during the pandemic
- 17% are considering switching doctors from current providers
- Even the most successful dental practices are losing 7-8% of their client base annually
- Patient deferment rates have risen and continue to rise – 1 in 5 Americans have not gone to the doctor in 5 years.
*SymphonyRM Poll, 2021
*Dental Products Report
Utilizing technology and advertising to grow your business, as well as to increase loyalty among your fanbase, has never been more important. There is a technology that previously was only accessible to large enterprises with deep advertising budgets. Those effective advertising capabilities are now available to all companies, at an affordable price.
Here are a few of the top targeting capabilities that the top healthcare and dental practices are currently using:
Retargeting
If you have a website for your practice, one of the most effective ways to add new clients and keep existing clients engaged is through retargeting. If someone comes to your website, you can show a text ad, banner, or video to those specific people.
While retargeting is not new, the Above The Fold approach gives you the largest inventory options, ensuring that once someone visits your website, you have the ability to show the desired ad to that individual.
- If someone visits a page that indicates they are a patient, show those individuals “engagement” ads
- If someone visits pages on your website that would indicate they are a potential customer, show ads that help convenience them why you are the best option for them
Geotargeting
Many dental and healthcare professionals know that convenience matters. You are much more likely to convince someone to come to your practice if it’s convenient for them to come to your location. Programmatic allows you to target specific areas (neighborhoods, cities, zip codes, virtually anything).
- Target specific areas that are in close proximity to your practice
- But you don’t just have to target everyone in those areas. You can also overlay additional filters to ensure you are only targeting people that fit your ideal customer profile
- Target specific clients, in a privacy-conscious way, with nothing more than their address.
- Show tv ads, videos, banners, and text
- Utilizes modern privacy rules and approaches by ensuring your customers are not individually targeted
Searches & Behavior
If a potential customer searches on keywords that you deem to be relevant OR if a potential customer views web content (example: Best doctors in my area), then that is something that is someone you can target with text, banner, video, or tv ads. These strategies are cost-efficient and very effective when it comes to targeting your perfect potential client.
Cross-Device
Once we’ve worked with you to identify the right targeting strategy and message, not only can you choose “where” the advertisement will show, but you can also choose which devices make the most sense – TV, desktop, laptop, cell phones, or all of those devices.
Dental and healthcare professionals that use these technologies are typically ahead of the curve. We have helped healthcare professionals effectively grow their practices, built trust with their clients, and maintain a healthy client base.
We would love to work with you to find an effective strategy that aligns with your goals. Connect with us now to set up a free consultation and conversation.
