Above The Fold and our programmatic partners ran over 390,000 campaigns last year. Our clients ran targeted campaigns across the web, apps, audio and streaming tv platforms with engaging ad formats.
The goal of Above The Fold in every campaign we run is to:
- Deliver as many relevant impressions as possible
- Pair precision targeting with real-time analytics to measure the conversions generated by the ads
- Showcase how our clients ads impact their bottom line, while continually optimizing to increase performance.
The stats below are some of the main trends and learnings from these campaigns.
