According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about the upcoming election season, we want to show you how we’re built to handle political advertising.
BUILT FOR THE AGILITY AND FAST PACE OF POLITICS
1. Dedicated, Specialized Team
From a support viewpoint, our political clients work with a specialized service team. This team is structured to speed up tasks while maintaining a high level of accuracy. With faster response times, we can turnaround a high volume of tasks in a smaller amount of time.
2. 90%+ Match Rate on Addressable Data
While the service remains important, we know how impactful a superior product can be. That’s why our platform handles a high volume of campaigns, political or otherwise, with success. This all starts with our leading match rate for address data.
Whether it’s identified in your CRM, or through a Political Data Provider agreement, we can target at the household-level with scale. With a consistent match rate at or above 90%, we can reach more of your audience with no additional costs added. This huge benefit allows for greater scale, greater reach, and fewer wasted ad impressions. In addition, it gives us more data that can inform our optimizations for an even stronger performance.
Even more than that, we can activate address data for CTV, video, display, native, and audio. In other words, you can target any list, via a first-party database or leading data provider, at the household-level, with any of these different types of media advertising. This allows the advertiser to get in front of who would be considered important users through a wide range/variety of device types. And each media type runs as its own tactic, providing a transparent view of spend and performance of your ads.
3. Real Integrations with Leading Political Data Providers
We partner with each of these leading data providers, as well as many others: Acxiom, The Data Trust, L2, Aristotle, i360, and TargetSmart. These partnerships allow us to integrate their audience data at the address-level. We can then go on to target these audiences down to the household-level. If working with a specific data provider matters to you, we make sure it’s done with precision and care.
ACHIEVE MEASURABLE RESULTS FOR YOUR POLITICAL GOALS
We support persuasion, branding, and direct response campaigns. For political advertising, we have a solution in place for, but not limited to, the following goals:
- Build political campaign awareness
- Grow and support fundraising efforts
- Build a strong and effective volunteer base
- Convert fence-sitters to one side
- Track polling location conversions
With our reports and statistics, we maintain measurable results for any campaign goal type. In most cases, campaigns on our platform use a CPA, CPV, CTR, or VCR optimization goal. This means we can track in-person visits, online submissions, clicks, and views. Whatever your goal, we can measure results in real-time.
Undoubtedly, ATF can meet the current needs of political advertisers nationwide. Our core product benefits and dedicated service model provide the necessary value to succeed. With political ad spend peaking again in 2022, consider ATF as the company prepared to lead the way.