Demographic Archives - Above the fold

Are You Reaching Your Ideal Customers Beyond Google and Facebook?

Ad Formats, Audience Targeting, Awareness, Demographic, Digital Marketing, Marketing, Measurement, Performance, Programmatic / Julianne Martin

Why Diversifying Your Digital Reach Across TV, Web, and Apps Is Essential to Effective Ad Campaigns In the diverse tapestry of digital advertising, there’s an often overlooked fact: every digital channel has unique roles and strengths. These channels, rather than being siloed entities, work synergistically to capture audience attention. Understanding the interplay and scope of […]

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How Data Targeting Helps Your Ads Reach the Right Audience

Data Targeting / Pierce Ginzberg

Getting your online ads seen by your ideal customers is a crucial part of digital marketing. With data targeting, advertisers now have more options than ever to ensure promotions reach relevant audiences. What is Data Targeting for Digital Advertising? Data targeting refers to using different types of audience data signals to serve ads to specific

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Mastering B2B Demographic Targeting with Programmatic Advertising

Demographic / Julianne Martin

In the dynamic world of B2B advertising, reaching the right individuals with tailored messaging is crucial for campaign success. While platforms like LinkedIn have long been a staple for B2B marketers, solely relying on them for audience targeting limits the potential for reaching a broader and more diverse pool of prospects. With LinkedIN ads you

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Location, Demographic and Behavioral: Three Keys to Target with Programmatic Digital Advertising

Demographic, Programmatic, Targeting / Julianne Martin

Within programmatic advertising, there are three main ways of targeting your ideal customer persona: Location, Demographic, and Behavioral. Each targeting method has unique benefits depending on your target audience and what the most effective way to reach them may be. THREE WAYS TO TARGET YOUR IDEAL CUSTOMER WITH PROGRAMMATIC ADVERTISING Location One of the three

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Programmatic Advertising Built for the Fast Pace and Personalization of Politics

Audience Targeting, Awareness, Demographic, Geofence / Julianne Martin

According to a recent study, “U.S. political advertisers will splash out $8.8 billion on video in 2022, close to the record $9.5 billion spent in 2020, despite this year marking a midterm rather than presidential election.” Above The Fold (ATF) is prepared to handle this impending rush in political ad spend. As you think about

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A Growth Marketers Job

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Goals, Marketing, Measurement, Programmatic / Jessica Chase

The job of a growth marketer is to educate the C-suite on all of the marketing actions and the effectiveness of those actions on the customer. Things like: What’s going on with the growth of customers across the company? Are current customers happy? Can we make current customers happier? Can we fill the conversion funnel

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Should I Buy Direct On Hulu, Roku Or My Local TV Station?

Ads, Audience Targeting, Awareness, Brand, Demographic, Display, Marketing, Performance, Programmatic, Targeting, TV / Jessica Chase

What comes to mind when you look at these brand names: Hulu, Roku, Firestick, Samsung TV? The answer is that these are all well-known apps, devices, and SmartTV’s that are utilized to consume media in the home. Clients reach out to us all the time asking why they shouldn’t buy media directly from Hulu, Roku,

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Invaluable Data Is At Your Fingertips

Ads, Awareness, Brand, Demographic, Display, Marketing, Native, Programmatic, Targeting, TV / Jessica Chase

Customer Relationship Management (CRM) is a strategy for managing your company’s current and future customer data. It costs less money to retain a current customer than it does to acquire a new one so it’s really important for companies to keep data associated with each customer so they can market to those customers in the

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Hyper-Targeting With Programmatic

Ads, Audience Targeting, Demographic, Display, Experts, Measurement, Performance, Programmatic, Targeting / Jessica Chase

According to TheTradeDesk, there are roughly 10 million ads every single second coming across the entire internet. Yes, read that again – 10 million ads every single second! It’s the video ad, the native ad at the bottom of the page, the audio ad on Spotify or Pandora – every ad that touches the internet.

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